Job Overview
Our client is looking for an experienced Senior Klaviyo Lifecycle Marketing Manager to join a growing marketing team and take ownership of email marketing strategy, execution, optimization, and reporting. This is a hands-on role for someone with extensive Klaviyo experience who can build revenue-generating email programs, nurture customers, and improve retention.
Schedule: Monday - Friday, 9:00 AM - 6:00 PM Eastern Time (40 work hours per week, 1 hour unpaid break)
Responsibilities
- Strategy & Campaigns: Develop comprehensive email strategies; manage full campaign lifecycles (promotional, educational, transactional, retention); build and deploy recurring and one-time emails in Klaviyo.
- Automation & Flows: Serve as the primary Klaviyo expert; build and optimize key flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Re-Engagement, VIP, Back-in-Stock); set up conditional logic, triggers, and dynamic content.
- Segmentation & Personalization: Build targeted customer segments using behavioral, demographic, and transactional data; implement personalized messaging strategies for different customer stages.
- Content & Creative Coordination: Write clear, persuasive subject lines and email copy; collaborate with creative teams to optimize layouts for desktop and mobile.
- Testing, Analytics & Deliverability: Conduct A/B testing on subject lines, messaging, and timing; track key metrics (open rates, CTR, conversion rates, revenue per recipient); maintain sender reputation, list hygiene, and subscription compliance.
- Technical Integration & Operations: Ensure proper data flow between Klaviyo and e-commerce platforms; document SOPs, create repeatable workflows, and QA all campaigns prior to launch.
Requirements
- Required: 4+ years of professional email marketing experience with extensive hands-on Klaviyo expertise; strong background in lifecycle/retention marketing, A/B testing, segmentation, deliverability, and copywriting; Bachelor’s degree in Marketing, Communications, or Business preferred.
- Highly Preferred: 5+ years of Klaviyo experience in e-commerce/DTC environments; proficiency with Klaviyo SMS, predictive analytics, Shopify integrations, and HTML/CSS troubleshooting; Klaviyo certification is a plus.
Ideal Candidate
- Proactive and analytical professional who treats Klaviyo as a customer lifecycle and revenue-generation platform.
- Capable of independently evaluating account performance, building complex flows from scratch, analyzing data, and communicating results to leadership.
Independent Contractor Perks
- Health Insurance Coverage for eligible locations
- Permanent work from home
- Immediate hiring
Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
