Horecons is looking for an experienced and highly creative Art Director to lead the visual direction of our Creative Studio.
We are looking for someone who can turn ideas, strategies, and client briefs into powerful creative concepts and distinctive visual experiences.
This is a leadership role.
The Art Director will work across branding, campaigns, social media, events & exhibitions, motion graphics, 3D environments, and digital experiences, guiding our multidisciplinary creative team and ensuring that every project meets a consistently high creative standard.
Key Responsibilities
- Lead the creative and visual direction of Horecons and client projects.
- Translate strategies and briefs into strong creative concepts and visual territories.
- Direct projects across branding, campaigns, social media, events, exhibitions, digital, motion, and experiential design.
- Lead and guide Graphic Designers, 3D Designers, Motion Designers, Video Editors, and other creative resources.
- Conduct creative reviews and provide clear, constructive direction to the team.
- Develop moodboards, visual directions, key visuals, style frames, and campaign concepts.
- Ensure consistency across all visual touchpoints of a project.
- Work closely with Social Media Strategists to translate communication strategies into compelling creative directions.
- Collaborate with Events & Exhibitions teams on spatial concepts, activations, and visitor experiences.
- Guide the integration of graphics, motion, 3D, digital content, screens, and interactive elements into physical experiences.
- Participate in brainstorming sessions, pitches, client presentations, and creative workshops.
- Review creative work before it reaches clients or production.
- Ensure concepts remain strong throughout adaptation and execution.
- Challenge conventional solutions and continuously raise the creative standard of the studio.
- Research international creative trends, technologies, campaigns, experiences, and design movements.
- Help establish creative processes, standards, references, and design systems across Horecons.
Art Director
The Art Director should be capable of looking beyond an individual design.
The role requires someone who can see the entire creative ecosystem of a project and guide different specialists toward one coherent outcome.
For example:
Strategy → Concept → Identity → Graphic Design → Motion → 3D → Space → Digital → Experience
The Art Director does not need to personally execute every component.
They must, however, understand each discipline well enough to challenge the work, guide the specialists, identify weaknesses, and protect the overall creative vision.
Candidate Profile
- 8+ years of professional experience in art direction, creative design, branding, advertising, or related creative disciplines.
- Previous experience as an Art Director, Associate Art Director, Creative Lead, or equivalent senior creative position.
- Strong background within a creative, branding, advertising, experiential, or integrated agency environment.
- Exceptional portfolio demonstrating conceptual thinking and high-level creative execution.
- Strong understanding of branding, typography, composition, visual systems, campaigns, and storytelling.
- Experience directing multidisciplinary creative teams.
- Ability to develop ideas from an initial brief rather than simply execute an established direction.
- Strong presentation and communication skills.
- Ability to confidently present and defend creative concepts internally and to clients.
- Excellent attention to detail.
- Strong understanding of both digital and physical creative applications.
- Comfortable managing several projects and creative teams simultaneously.
- Experience working with GCC and UAE clients is considered a strong advantage.
Technical Understanding
Strong professional knowledge of the Adobe Creative Suite, particularly:
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
A strong understanding of the workflows and possibilities of the following is also expected:
- After Effects & Motion Graphics
- 3D Design & Visualization
- Figma / UI & Digital Design
- Video Production & Editing
- Event & Exhibition Design
- AI-assisted creative production
The Art Director does not need to be the strongest technical operator in every software.
They need to know what is possible, what good looks like, and how to direct the people responsible for producing it.
AI & Emerging Creative Technologies
Horecons is actively integrating AI and emerging technologies into the creative process.
The Art Director should be curious and comfortable experimenting with generative AI, image and video generation, concept visualization, creative automation, immersive technologies, and new forms of digital storytelling.
- We want someone who understands how to use technology to expand creative possibilities without sacrificing originality, craft, or human judgment.
