We are seeking a Paid Media Specialist to plan, execute, optimize, and report on paid media campaigns across key digital advertising platforms, including Meta, Google, X, TikTok, and Snapchat.
Working closely with other members of the Digital Marketing & CRM team, as well as stakeholders across the wider business, the successful candidate will play a key role in driving growth and revenue through data-driven paid media activity. Campaigns will span a variety of business areas, including ticketing, e-commerce, fan acquisition, and audience growth.
The Paid Media Specialist will be responsible for the day-to-day management and tracking of paid media budgets, ensuring spend is invested efficiently across channels to maximise return on ad spend (ROAS) and achieve campaign objectives. We are looking for a results-oriented individual who can continuously identifying opportunities to improve performance through testing, analysis, and optimization.
Specification
- managing end-to-end paid media campaigns, from planning and setup through to optimization, reporting, and analysis, either in-house or within an agency environment.
- Proven experience working across major advertising platforms, including Meta Ads Manager, Google Ads, X Ads, TikTok Ads, and Snapchat Ads.
- Demonstrable experience managing paid media budgets, including budget allocation, pacing, forecasting, and optimisation to achieve performance targets and maximise return on investment.
- Strong analytical skills with experience using Google Analytics and other reporting tools to measure campaign performance and generate actionable insights.
- Excellent attention to detail, combined with a test-and-learn mindset and a passion for continuous optimisation.
- Comfortable balancing long-term campaign planning with the ability to react quickly to changing priorities and opportunities in a fast-paced sporting environment.
- Team player with strong stakeholder management and communication skills, and the ability to collaborate effectively across multiple departments, including Product, Content & Creative, Finance, and Commercial teams.
- Fluency in both English and Arabic would be highly advantageous and is preferred.
- Experience within, or understanding of, the sports, leisure, or entertainment industries would be advantageous, although it is not essential.
