About the role
You own the content that makes our clients' ads perform. Small Patterns is a growth marketing agency in Beirut running paid social for brands across Lebanon, the UAE, and Saudi Arabia. Every month our clients need more video that stops the scroll and sells, and this role is where that content gets planned, shot and shipped.
You sit between strategy and production. You decide what to make, you make a lot of it yourself, and you own the result in front of the client. Views are not the goal. Sales, leads, and cost per result are.
What you'll doStrategy
- Turn the client's offer, audience, and ad data into a monthly content plan: concepts, angles, hooks, and formats.
- Write briefs and scripts that a creator, videographer, or editor can execute without you in the room.
- Track what is winning in each client's category (ad libraries, competitors, trends) and iterate on our winners instead of starting from zero.
Shoots
- Plan and run shoots end to end: shot lists, locations, talent, products, props, schedule, and budget.
- Direct the videographer and talent on the day and make sure every shot on the list is captured before wrap.
Creating
- Film UGC-style content yourself on a phone: talking head, demo, unboxing, POV, before and after.
- Direct and coach creators and clients who appear on camera.
Editing
- Cut rough drafts and quick-turn pieces yourself in CapCut or Premiere.
- Hand polished work to our editors with clear notes, timestamps and references, then review their cuts against the brief.
Clients
- Present concepts and results to clients, take feedback, and push back when a request will hurt performance.
- Join monthly reviews with the Head of Accounts and media buyers.
Performance
- Review results weekly with the media buyer: hook rate, hold rate, CTR, cost per result.
- Kill what does not work, double down on what does, and feed learnings into next month's plan.
What we're looking for
- * 2+ years making short-form content for brands, with proof it performed. You can show ads you made and say what they did for the business, not just how many views they got.
- You think in direct response: hooks, pain points, offers, objections, CTAs. You can write ten different hooks for one product and explain why each might work.
- You have organized shoots before and can run one alone, from shot list to wrap.
- You are comfortable on camera and comfortable directing people who are not.
- You can cut a 30-second ad in CapCut or Premiere without help. You do not need to be a finishing editor.
- You are clear in writing and in a room, in English and Arabic. Clients will hear from you directly.
- You ship weekly across several clients without dropping things. Organized beats brilliant here.
Nice to have
- * Hands-on time in Meta or TikTok Ads Manager, or reading creative reports from a media buyer.
- Photography and Lightroom for stills and static ads.
- A network of UGC creators, models, and shoot locations in Beirut.
- Experience with e-commerce, supplements, wellness, fitness, or apparel brands.
- Comfort with AI tools for scripting, voiceover, image generation, or fast variations.
How we'll evaluate youWe hire on proof, not vibes. Three steps:
- Portfolio review. Send 5 to 10 pieces you made. For each, tell us your role, the client's goal, and any numbers you have (hook rate, CTR, cost per result, ROAS, sales). Pretty work with no results will not pass this stage.
- Paid test brief. We send you a real product and a one-page brief. Within 5 days, you return a concept, three hooks, a shot list, and one rough UGC video shot on your phone. We pay for your time.
Role details
- * Location: Beirut, Lebanon. Hybrid. You must be on set for every shoot and in person for client meetings; planning and editing can be remote.
- Type: Part-time, with a 3-month probation period. Shoot days are fixed in advance; the rest is flexible.
- Works with: media buyers, editors, videographer, Head of Accounts, Social Media Manager.
- Languages: English and Arabic, spoken and written.
