Digital Growth Manager — Tomohi
Tomohi is a digital learning platform offering personalized, one-on-one sessions with expert mentors through its app and website.
We are looking for a Digital Growth Manager to drive profitable growth by connecting marketing, sales, CRM, and product development. This role requires strong digital knowledge, commercial judgment, and a hands-on approach to turning customer insights into revenue and a better user experience.
Key Responsibilities
Lead Tomohi’s marketing strategy and content direction, ensuring campaigns reach the right audiences and support business objectives.
Oversee sales team performance, including targets, lead follow-up, conversion, and consistent execution.
Build and optimize the customer journey across the app and website, from discovery and registration to purchase and repeat bookings.
Ensure strict CRM usage, accurate data capture, clear processes, and reliable reporting across the sales team.
Use customer behavior and digital data to improve targeting, segmentation, retargeting, offers, and sales performance.
Develop effective acquisition and selling channels, with relevant offers and discounts that support growth while protecting profitability.
Drive the transition toward automated sales and self-service purchasing through CRM workflows, lifecycle communication, and effective digital funnels.
Understand client needs, monitor satisfaction, and identify opportunities to improve the app and website experience.
Work with the development team to prioritize features and improvements that increase engagement, simplify purchasing, and support customer retention.
Track revenue, profitability, customer acquisition cost, conversion rates, and repeat purchases, using results to guide decisions.
Requirements
Proven experience in digital growth, marketing, or a similar commercially focused role.
Experience working with digital products, ideally across both mobile apps and websites.
Strong understanding of CRM systems, marketing automation, digital funnels, and customer retention.
Experience overseeing sales performance and coordinating teams toward measurable business goals.
Ability to interpret digital and customer data and translate insights into practical actions.
Strong commercial judgment, with a clear focus on revenue, profitability, and sustainable growth.
Ability to translate customer needs into clear product requirements and work effectively with technical teams.
Strong leadership, communication, and execution skills.
The Ideal Candidate
You understand how marketing, sales, technology, and customer experience work together. You can develop a strategy, ensure its execution, and measure its impact. You are comfortable managing people and processes while identifying practical ways to help Tomohi grow.
