Company Description World of Business is a full-service agency specializing in digital design, branding, and strategic marketing solutions. The agency delivers integrated services across, performance, content creation, graphic design, videography, and production. It also manages influencers and celebrities to help clients amplify their brand reach and engagement. By combining creative expertise with targeted digital strategies, World of Business supports organizations in building a strong online presence and achieving measurable marketing results. The team focuses on helping businesses grow and succeed within an evolving digital landscape.
Key Responsibilities• Oversee the overall Performance Marketing, Content, Graphic Design, and Production functions, ensuring strong alignment and consistent quality across all departments.
• Act as the main quality-control reference for digital marketing and creative output, ensuring all deliverables meet WOB standards, client objectives, and brand requirements.
• Develop and oversee digital marketing strategies based on client objectives, target audiences, market opportunities, and defined KPIs.
• Monitor client accounts and campaign performance, identify gaps and underperformance, and ensure proper optimization and corrective actions.
• Review content strategies and output to ensure they are creative, relevant, brand-aligned, and connected to clear marketing objectives.
• Oversee graphic and creative output, ensuring visual direction, designs, campaign creatives, and social media materials meet the required quality and brand standards.
• Oversee the quality and marketing effectiveness of production output, including shoots, reels, photography, videography, and campaign content.
• Ensure Performance, Content, Graphic Design, and Production work together under one integrated digital direction rather than operating as separate functions.
• Conduct regular reviews of client accounts and identify weaknesses in strategy, performance, content, visuals, or production before they become recurring issues.
• Guide Team Leaders and concerned team members on required improvements, priorities, quality expectations, and digital standards.
• Identify departmental or individual performance and quality gaps and follow up on clear improvement actions.
• Ensure campaign insights and performance data are reflected in future content, creative, and production decisions.
• Participate in the strategic planning and quality review of major campaigns, launches, and key client accounts.
• Provide the General Manager with clear updates and recommendations regarding digital performance, quality, departmental challenges, required improvements, and growth opportunities.
• Stay updated on digital platforms, advertising developments, creative trends, consumer behavior, and emerging marketing opportunities.
Requirements• 5+ years of experience in Digital Marketing, with strong knowledge of digital strategy and performance.
• Previous experience within a digital marketing or advertising agency is highly preferred.
• Proven experience managing or overseeing multiple client accounts and multidisciplinary teams.
• Strong knowledge of Performance Marketing, Content Strategy, Social Media, Meta Ads, Google Ads, TikTok, and Digital Analytics.
• Strong understanding of creative direction, graphic design, content, and production from a marketing and quality perspective.
• Ability to evaluate digital and creative output and provide clear, actionable feedback.
• Strong strategic and analytical thinking with a results-driven mindset.
• Strong leadership, communication, decision-making, and problem-solving skills.
• Ability to manage multiple priorities and client accounts within a fast-paced agency environment.
• Strong command of Arabic and English.
If you can connect Strategy, Performance, Content, Creative, and Production while maintaining high-quality standards across multiple accounts, we’d like to hear from you.
📩 Send your CV to:
hr@worldofbusiness.agency
