SODIC is looking for a VIP Program Supervisor to join our Marketing Development team.
The role will be responsible for developing and enhancing our VIP customer program, creating personalized experiences and exclusive initiatives that strengthen customer loyalty, engagement, retention and satisfaction throughout the real estate customer lifecycle.
Key Responsibilities:
- Develop and execute the VIP customer engagement and loyalty strategy.
- Design customer tiering structures, eligibility criteria and exclusive membership benefits.
- Create differentiated experiences for high-value customers across projects and asset classes.
- Plan and execute customer activation initiatives, personalized communication journeys, events, exclusive previews and lifestyle experiences.
- Develop retention strategies to drive repeat purchases, referrals, renewals and customer advocacy.
- Identify at-risk VIP customers and implement proactive engagement and recovery plans.
- Work closely with CRM, Customer Experience, Sales, Community Management and Hospitality teams to ensure a seamless VIP experience.
- Identify and manage strategic partnerships across luxury, hospitality, retail, wellness, travel and lifestyle brands.
- Track key program KPIs, analyze customer behavior and campaign performance and provide recommendations for improvement.
- Manage VIP program budgets and coordinate with agencies, vendors, event partners and experience providers to ensure quality execution within approved budgets.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in CRM, customer engagement, loyalty programs, or customer experience management.
- Experience in real estate, hospitality, luxury, or lifestyle sectors is preferred.
- Strong understanding of customer lifecycle management and segmentation strategies.
- Experience managing customer events, partnerships and activation campaigns.
- Proficiency in CRM platforms and customer analytics tools.
- Experience handling high-net-worth or premium customer segments.
- Strong relationship management, stakeholder management and project management skills.
- Strategic and data-driven mindset with strong attention to detail and execution excellence.
- Creativity and innovation in developing customer engagement initiatives.
