Company Description: Fashion Retail Group (FRG) is a leading retail company that owns and operates international franchise concepts across the Middle East and Africa, with a strong focus on sportswear and sports accessories. With over 350 employees, FRG manages a growing network of stores representing global brands such as SKECHERS, ECCO, UMBRO, and ANTA. The company currently operates 17 SKECHERS stores in Egypt, including concept, outlet, and seasonal locations, and continues to expand with new stores in the pipeline. FRG is the exclusive licensee for UMBRO retail and wholesale in Egypt and partners with ANTA, a major Chinese sportswear brand, to offer professional sporting goods to a wide customer base. This environment offers retail professionals exposure to multiple international brands and opportunities for growth in a dynamic, brand-focused organization.
This is a full-time, on-site role based in Nasr City
Key Responsibilities
- Create, edit, and manage content for product pages, blogs, landing pages, and email campaigns.
- Implement SEO best practices, including keyword optimization, internal linking, metadata, and content structure.
- Align content with search intent and customer journey stages to maximize engagement and conversions.
- Collaborate with SEO and marketing teams to execute keyword and content strategies.
- Optimize existing content based on performance metrics such as rankings, CTR, and conversion rates.
- Support SEM initiatives by developing optimized content for Google Ads and paid search campaigns.
- Ensure all content adheres to brand voice, tone, and quality standards.
- Maintain and execute the content calendar, ensuring timely delivery.
Qualifications & Skills