Role Purpose
The Performance Marketing Manager owns online revenue performance and is responsible for managing and optimizing the company’s digital performance, including paid media, CRM and retention marketing (WhatsApp and email), e-commerce performance, analytics, SEO and website optimization.
The role develops digital strategies and budget recommendations and submits them to the Senior Marketing Director for approval prior to implementation.
The position is also responsible for maintaining proper visibility over digital marketing spending.
Key Responsibilities
- Performance Marketing & Strategy
• Develop performance marketing strategies, campaign plans and budgets by territory, and obtain the Senior Marketing Director’s approval before implementation.
• Plan, launch, manage and optimize campaigns across Meta Ads, Google Ads and other channels.
- Budget & Spending
• Keep campaign spending within approved budgets, with the Senior Marketing Director’s approval before activation and on every deviation.
• Prepare and submit a weekly digital spending report covering all digital costs, with supporting records.
- Analytics & Reporting
• Analyze digital, website, CRM and e-commerce performance by territory, platform and campaign — spend against orders and revenue — identifying trends, gaps and growth opportunities.
• Prepare and submit the monthly digital performance reports by territory — actuals against approved budgets and targets, with findings and recommendations.
- E-commerce & Conversion
• Monitor e-commerce performance across territories and recommend improvements to landing pages, product pages, navigation, promotions and checkout, measuring the impact of implemented changes.
• Integrate Facebook Pixel, GA4, Google Tag Manager, and Google Ads conversion tracking.
- CRM & Retention Marketing (WhatsApp & Email)
• Plan and run WhatsApp campaigns (Wati) and automated email flows by territory, within approved plans, budgets, templates and messaging compliance (opt-in and opt-out).
• Build, grow and segment the opted-in customer base, monitor campaign and flow performance, and optimize timing and frequency accordingly.
- SEO & Organic Performance
• Manage SEO initiatives to grow organic visibility and qualified traffic — website content, product pages, metadata and priority keywords.
• Monitor organic performance, coordinating technical SEO with developers and recommending improvements.
Skills & Competencies
• Strong knowledge of performance marketing and paid digital advertising, with advanced command of Meta Ads and Google Ads.
• Experience with WhatsApp Business API platforms (such as Wati) and email marketing tools, including customer segmentation, lifecycle marketing and messaging compliance.
• Strong analytical and reporting skills, with the ability to translate data into clear business recommendations.
• Strong understanding of e-commerce and conversion optimization.
• Good understanding of SEO.
• Strong knowledge of Microsoft Office, including Excel, PowerPoint and Word.
• Ability to manage multiple campaigns simultaneously, with strong organizational and problem-solving skills.
• Good understanding of websites, CMS platforms, plugins and payment gateways, with the ability to coordinate effectively with developers and technical partners.
• Strong communication and presentation skills.
• High level of accuracy, accountability and attention to detail.
Profile & Experience
• Bachelor’s degree in Marketing, or a related field.
• More than 3 years’ experience in performance marketing, digital marketing or e-commerce, including managing paid campaigns and digital advertising budgets.
• Experience analyzing advertising, website and e-commerce performance.
