About Bright Minds Hub Bright Minds Hub Marketing Management LLC is a UAE-based company managing premium platforms including PropertyGuru.ae, MotorGuru.ae, CreditNow.ae, and The Network (Programmatic Advertising Platform).
We specialize in performance-driven digital campaigns across Real Estate, Automotive, and Finance sectors across GCC and international markets.
Role Overview
We are seeking a results-oriented and execution-focused Performance Marketing Executive to manage and optimize paid media campaigns.
This role is responsible for campaign execution across multiple paid channels, optimization, reporting, and coordinating with the content team to ensure performance-driven creatives.
You will work directly under senior management and be responsible for the end-to end paid media execution process.
Key Responsibilities
- Paid Media Campaign Execution
* Launch, manage, and optimize campaigns across:
* Meta Ads (Facebook & Instagram)
* Google Ads (Search, Display, YouTube, Performance Max)
* TikTok Ads
* Snapchat Ads
* Programmatic platforms (GAM, DSPs, if required)
* LinkedIn Ads (when applicable)
Responsibilities include:
- Campaign structure setup
- Audience targeting
- Budget allocation & pacing
- Conversion tracking implementation (Meta Pixel, TikTok Pixel, Snap Pixel, GTM, GA4)
- A/B testing of creatives and landing pages
2. Performance Optimization & Lead Generation
- Monitor CPL, CPV, CPA, CTR, ROAS, and Conversion Rate
- Optimize campaigns to improve lead quality
- Scale winning campaigns and control underperforming ad sets
- Manage retargeting funnels and audience nurturing
- Ensure cost efficiency while maintaining lead quality
3. Content & Creative Guidance
- Guide the content creation team on:
Ad copy direction o Creative messaging strategy
Hook development for TikTok & Snapchat
Platform-specific content formats
Creative angles based on performance data
Competitor ad analysis insights
Video scripting frameworks for short-form platforms
- Review creatives before launch to ensure alignment with performance goals
4. Reporting & Analytics
- Prepare daily and monthly performance reports
- Provide data-driven insights and improvement recommendations
- Use tools such as:
GA4
Meta Business Suite
TikTok Ads Manager
Snapchat Ads Manager
Google Ads
Looker Studio
5. Funnel & Tracking Management
- Ensure proper pixel tracking and event setup
- Monitor CRM integration and lead flow
- Identify and reduce funnel drop-offs
- Suggest CRO improvements for landing pages
Required Qualifications:
- 2-4 years of experience in Performance Marketing
- Proven experience running:
Meta Lead Generation campaigns
TikTok Ads
Snapchat Ads
Google Ads
- Experience targeting UAE & International market
- Strong understanding of paid social content strategy
- Ability to guide content creators using performance insights
- Experience with conversion tracking setup (GTM mandatory)
- Strong analytical and reporting skills
Preferred Experience
- Real Estate or Automotive campaign experience
- Experience handling high-value lead generation
- Experience in GCC + Levant markets
- Familiarity with CRM systems (Bitrix24 preferred)
- Experience working in remote teams
KPIs for This Role
- Cost Per Lead (CPL)
- Lead Quality Score
- Conversion Rate
- Campaign ROI
- Creative Performance Improvement Rate
- Budget Efficiency
Why Join Us?
- Exposure to multi-industry campaigns (Real Estate, Automotive, Finance)
- Direct involvement in performance strategy execution
- Performance-based incentives
