About luma
At luma, we believe influence starts long before creators. It starts with understanding people.
We are a strategic creator marketing company that helps brands build meaningful connections through culture, creativity and influence. We combine brand strategy, consumer insights and creator ecosystems to develop campaigns that don’t just generate reach, but drive real business impact.
We partner with leading global and regional brands including Visa, Centrepoint, Heineken, Eucerin, MDLBEAST and Chivas, among others, creating campaigns across the GCC that are strategically grounded and creatively distinctive.
At luma, our ambition is simple: Create extraordinary.
About the role
luma is looking for a Social & Content Executive to help shape how both luma and the brands we work with show up through social media, content and creators.
The role has two key areas of responsibility.
You’ll own and evolve luma’s social and content presence, particularly across Instagram and LinkedIn, building a distinctive voice, strong editorial formats and a consistent content engine.
At the same time, you’ll work closely with our strategy and client teams to develop content strategies, social-first ideas and creator content strategies for our clients, helping turn brand objectives into relevant ideas that work across creators and social platforms.
This is not simply a social media management role. We’re looking for someone who combines editorial instinct, social thinking and creativity, and who understands brands, creators, culture and what makes content relevant.
What you’ll do
Build luma’s social & content presence
- Own luma’s Instagram and LinkedIn presence, including our social and editorial content calendar.
- Help shape our editorial direction, tone of voice and content pillars.
- Identify relevant trends, conversations and stories, turning them into original formats, series, POVs and engaging content.
- Turn our campaigns, creator work and industry knowledge into compelling social content and case studies.
- Write and edit strong copy and work closely with our creative designer to bring ideas to life through visual and video content.
- Track performance and continuously improve our content based on what resonates.
Develop content & creator strategies for clients
- Work with our strategy and client teams to develop content strategies, social-first ideas and creator-led concepts.
- Translate brand objectives into content territories, formats and creator executions that feel native to social.
- Bring social, cultural and editorial thinking into briefs, brainstorms, pitches and campaign development.
- Identify trends and platform behaviours that brands and creators can credibly participate in.
- Help ensure creator content balances brand objectives, creator authenticity and audience relevance.
- Build thought leadership & visibility
- Work closely with luma’s CEO to strengthen his thought-leadership presence, particularly on LinkedIn.
- Identify relevant industry topics and turn ideas and observations into compelling posts, articles and commentary.
- Support opportunities for industry commentary, speaking engagements and earned visibility.
What we’re looking for
- 2 to 3 years of experience across social media, content strategy, editorial, digital media or creator marketing.
- Near-native written and spoken English is a must. You must be an exceptional English writer and communicator, able to produce polished, client-ready and editorial content independently.
- Fluent written and spoken Arabic.
- Strong understanding of social platforms, brands, creators, culture and content.
- Experience developing content strategies, social concepts or creator-led content, not only managing social channels.
- Strong editorial judgment, writing and storytelling skills.
- Creative, culturally curious and able to spot relevant trends and turn them into ideas.
- Comfortable moving between strategic thinking and hands-on execution, from developing an idea to getting content published.
- Highly organized, proactive and comfortable contributing to client briefs, brainstorms and pitches.
- Experience within an agency, creator marketing company, media company, publication or creative studio is a plus.
We’re looking for someone who can help strengthen luma’s voice while bringing fresh social, content and creator thinking to the brands we work with.
If you think like an editor, understand brands and creators, and live and breathe social content, we’d like to hear from you.
