Company Description
Union Healthcare Partners, founded in 1946, is a leading promoter and distributor of pharmaceuticals and hospital supplies, representing major multinational and local companies. The organization is recognized as a reliable and trusted partner, with a strong commitment to operational excellence, compliance, and quality. Union Healthcare operates across the full healthcare spectrum through five key divisions: Pharmaceuticals, Hospital Supplies, Dental Care, Animal Health, and OTC & Merchandising. This broad portfolio allows the company to offer integrated services and support to healthcare providers and patients. Applicants join a stable, established organization focused on long-term partnerships and high standards of service.
Role Description
The Marketing Manager develops brand strategy and positioning for the Diabetes & Obesity portfolio, including originator brand-defense in a market with same-molecule generic competition, and leads the local Integrated Brand Plan through close collaboration with Sales, Medical, Market Access, Legal and Regulatory. The role covers annual brand planning and budgeting, competitor and market analysis, portfolio management across current and pipeline assets, and pre-launch/launch planning for new indications, with performance tracked against defined KPIs each quarter. It also owns patient awareness, education, activation and retention programs, the brand's digital and social media presence, and the pharmacy and trade channel strategy, including pharmacist-facing tools and training. The Marketing Manager builds relationships with KOLs and healthcare stakeholders, supports Sales with field-facing materials and messaging, owns the franchise promotional budget end-to-end, and ensures all activities comply with company, Medical/Legal/Regulatory and ethical promotion standards.
Tasks & Role Details
In this role, the Marketing Manager sits at the center of the Diabetes & Obesity franchise, shaping how our brands are positioned, defended and grown in a market that includes registered same-molecule generic competition. From annual brand planning and budget ownership to competitor tracking and portfolio sequencing across current and pipeline assets, the role sets the commercial direction and keeps it aligned with Sales, Medical, Market Access, Legal and Regulatory at every step.
The mandate goes well beyond the HCP call point. This person builds and runs patient-facing programs that drive disease awareness, education and long-term treatment adherence, shapes our digital and social media presence end-to-end, and grows our footprint at the pharmacy counter through segmentation, training and dispensing-support tools. They're also the face of the franchise to KOLs and key stakeholders, a close partner to Sales on field execution, and the one making sure every initiative stays fully compliant and properly documented.
Qualifications
Proven experience in the diabetes/obesity therapeutic area, or in consumer-health marketing with substantial direct-to-consumer activation, is required; GLP-1 category experience is a strong advantage.
Demonstrated experience in developing and implementing Integrated Brand Plans and managing product lifecycles, including launches.
Experience in developing and executing marketing campaigns and managing external agencies.
Experience with digital marketing, social media, patient engagement and disease-awareness initiatives.
Experience working with KOLs and cross-functional healthcare teams.
Strong analytical, commercial and project-management capabilities.
Fluency in English and Arabic; French is an asset.
