About VezeetaVezeeta is the leading digital health platform in Egypt and the MENA region, spanning our Marketplace and Shamel products. We're looking for a Performance Marketing Manager to own paid, data-driven user acquisition and turn marketing budget into measurable, predictable growth.
Role SummaryThis role owns paid, data-driven acquisition across Vezeeta's Marketplace and Shamel products. Unlike brand marketing, success here is measured in installs, bookings, orders, and leads — delivered within target CPA and ROAS. You'll turn marketing budget into predictable, trackable growth.
What You'll Do
- * Own paid media performance across Meta, Google, TikTok, and programmatic — driving installs, bookings, and orders within target CPA/ROAS.
- Drive traffic, conversion, and sales growth across app, web, and partner storefronts
- Lead full-funnel growth: acquisition, activation, conversion, retention.
- Own budget planning and allocation across channels and verticals.
- Turn data into decisions — CAC, LTV, ROAS, and CPA reporting for leadership
- Run testing across creatives, audiences, bidding, and landing pages
- Brief and localize ad creative for Arabic/English MENA audiences
- Own tracking and attribution accuracy (GA4, Firebase, AppsFlyer/Adjust)
- Manage media agency and ad platform partnerships
- Partner closely with Brand, Sales, Media, Product, and Creative
What You'll Need
- * 4–7 years in performance marketing, digital commerce, retail media, or e-commerce (marketplace, fintech, or healthtech/on-demand a plus)
- Hands-on experience managing paid social/search budgets (Meta Ads Manager, Google Ads, TikTok Ads)
- Strong Excel/Sheets skills; SQL and attribution tools (GA4, AppsFlyer/Adjust) a plus
- Track record of hitting CAC/ROAS/CPA targets while scaling spend
- App-install/mobile growth campaign experience
- Familiarity with the Egyptian/MENA market
- Fluent in English and Arabic
- Bachelor's degree in Marketing, Business, or related field
Nice To Have
- * Experience in healthtech, insurtech, or on-demand platforms
- Performance marketing across multiple verticals at once
- Google Ads and/or Meta Blueprint certification
What Success Looks Like In 6 Months
- * Full ownership of paid media budget and reporting across Marketplace and Shamel, with CPA/ROAS benchmarks set
- A testing framework running across creatives, audiences, and bidding — delivering measurable efficiency gains
- A reporting rhythm leadership trusts and uses for real budget decisions
- Closed the attribution gap — spend clearly connected to bookings and revenue
- Revenue contribution up by at least 10% through sharper budget allocation
- New growth opportunities identified — new locations in Egypt, cross-sell between Marketplace and Shamel
Why Vezeeta
- * Hybrid work flexibility
- Fast-paced, high-growth environment
- Collaborative, supportive culture
- Regional impact at the leading healthtech company in MENA
