**MARKETING MANAGER
We are looking for an experienced and dynamic Marketing Manager to lead FMCG marketing activities and strengthen the brand’s presence across Egypt.
Key Responsibilities
• Develop and execute overall marketing strategy and annual marketing plan.
• Manage both Digital and Offline Marketing activities.
• Develop and execute integrated marketing campaigns across multiple channels.
• Manage brand communication, positioning, and overall brand image.
• Plan and oversee social media, digital campaigns, content, and online presence.
• Lead offline activities including activations, trade marketing, events, POS materials, and promotional campaigns.
• Coordinate with sales and commercial teams to ensure marketing activities support business objectives.
• Manage marketing agencies, suppliers, and external partners.
• Monitor competitors, market trends, and consumer behavior.
• Manage marketing budgets and ensure efficient allocation of resources.
• Track campaign performance and prepare regular marketing reports and insights.
• Ensure consistency of brands identity across all touchpoints.
Requirements
• 8+ years of experience in Marketing, preferably within FMCG, food, consumer goods, or a related industry.
• Strong experience in both Digital and Offline Marketing.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong understanding of Brand Management, Trade Marketing, Social Media, and Digital Marketing.
• Experience managing agencies, suppliers, and multiple marketing projects.
• Strong analytical, communication, and leadership skills.
• Ability to work in a fast-paced, multi-brand environment.
• Bachelor’s degree in Marketing, Business Administration, or a related field. A postgraduate degree is a plus.
• AI knowledge
Location: 10 of ramadan + new cairo
Department: Marketing**
