Company Description
CIS Group is a leading Vocational and Technical Education College and Training Center in Lebanon.
As part of its digital education initiatives, CIS Group operates a digital educational Platform that provides learners with online courses and learning opportunities designed to support their professional and personal development.
Job Summary
CIS Group is seeking a Senior Digital Sales & Customer Success professional to support the growth and development of its digital educational Platform.
The role is responsible for managing and converting leads, driving registrations and subscriptions, maintaining strong customer relationships, supporting the sales process, and ensuring an effective customer journey from initial inquiry to registration and post-purchase follow-up.
The Senior Digital Sales & Customer Success professional will also monitor sales performance, identify business opportunities, coordinate with relevant teams, and provide recommendations to improve conversion, customer engagement, retention, and revenue.
The ideal candidate will have strong sales experience, excellent communication and negotiation skills, a customer-focused mindset, strong follow-up capabilities, and the ability to take ownership of sales activities and results.
Key Responsibilities
- Sales & Business Development
- Lead and support daily digital sales activities for the Platform.
- Promote and sell online courses, programs, subscriptions, and other learning services available on the Platform.
- Manage incoming leads and inquiries through phone calls, WhatsApp, social media, website, and other digital channels.
- Understand customer needs and recommend suitable courses and learning solutions.
- Conduct sales calls and presentations to potential customers when required.
- Follow up consistently with prospects throughout the sales cycle.
- Develop opportunities to increase registrations, subscriptions, revenue, and repeat purchases.
- Identify new customer segments, sales opportunities, and potential business opportunities.
- Support the development and implementation of sales initiatives and promotional activities.
- Take ownership of assigned sales targets and contribute to achieving overall revenue objectives.
- Lead Management & Conversion
- Monitor and manage the lead pipeline from initial inquiry to registration.
- Ensure all leads are properly recorded, categorized, and followed up.
- Monitor pending leads and identify opportunities requiring additional follow-up.
- Improve lead-to-registration conversion through effective communication and follow-up strategies.
- Analyze reasons for lost leads and identify opportunities for improvement.
- Ensure timely and professional responses to customers across all communication channels.
- Customer Experience & Success
- Manage the customer journey from first contact through registration, payment, onboarding, and post-purchase follow-up.
- Ensure customers receive accurate information regarding courses, subscriptions, pricing, promotions, and Platform features.
- Support customers with registration, subscription, and payment-related inquiries.
- Guide new users in accessing and using the Platform.
- Follow up with new customers to ensure a smooth onboarding experience.
- Maintain strong customer relationships and encourage customer retention, repeat purchases, and referrals.
- Handle customer concerns professionally and coordinate with relevant teams when escalation or technical support is required.
- Collect customer feedback and identify recurring customer needs or issues.
- Sales Coordination & Team Support
- Support and coordinate daily activities related to digital sales.
- Provide guidance and support to sales team members regarding leads, follow-ups, customer handling, and sales opportunities.
- Monitor follow-up activities and ensure proper lead coverage.
- Share successful sales practices and support continuous improvement within the team.
- Coordinate with Marketing regarding campaigns, promotions, lead generation, and customer responses.
- Coordinate with Product, Technical, Creative, and Operations teams regarding course availability, pricing, promotions, Platform updates, and customer requirements.
- Sales Performance & Reporting
- Monitor daily, weekly, and monthly sales performance.
- Track leads, follow-ups, registrations, subscriptions, conversion rates, and revenue.
- Prepare regular sales and performance reports for management.
- Monitor individual and overall sales performance against assigned targets.
- Identify sales gaps, challenges, and opportunities for improvement.
- Provide management with regular updates, observations, and recommendations based on sales data and customer feedback.
- Maintain accurate and up-to-date CRM and customer records.
- Growth & Continuous Improvement
- Identify opportunities to improve the sales funnel and customer journey.
- Recommend initiatives to increase lead conversion, customer engagement, retention, and revenue.
- Monitor customer behavior and feedback to identify potential new sales opportunities.
- Support promotional campaigns and initiatives designed to increase registrations and subscriptions.
- Contribute ideas for new sales approaches, packages, offers, and customer engagement initiatives.
- Stay updated on digital sales trends, customer behavior, and developments in online education.
Qualifications & Skills
- Bachelor's degree in Business Administration, Marketing, Sales, Communications, or a related field is preferred.
- 3–5 years of relevant experience in sales, digital sales, business development, customer success, or a similar role.
- Previous experience in digital education, e-learning, online platforms, or subscription-based services is a plus.
- Proven experience in achieving sales targets and managing a sales pipeline.
- Strong sales, negotiation, persuasion, and closing skills.
- Excellent communication and interpersonal skills.
- Strong customer service and relationship management skills.
- Excellent follow-up, organization, and time-management skills.
- Ability to manage multiple leads, customers, and priorities simultaneously.
- Strong analytical and reporting skills with the ability to understand sales performance data.
- Experience with CRM systems and digital sales tools is preferred.
- Good proficiency in Microsoft Office.
- Strong Arabic and English communication skills are required.
- Good understanding of digital platforms, online learning, and customer journeys.
- Ability to work independently, take ownership, and operate effectively in a fast-paced environment.
