Business Development Manager – Tomohi
About Tomohi
Tomohi is a digital learning platform offering personalized, one-on-one online sessions with industry experts. Our focus is on practical, career-oriented skills delivered through a flexible digital experience designed around each learner.
We are looking for a Business Development Manager who can help drive Tomohi’s growth across sales, marketing, partnerships, and product development.
Role Overview
The Business Development Manager will play a key role in growing Tomohi as both a business and a digital product.
The role combines business development, digital marketing, sales growth, B2B partnerships, and product strategy. The successful candidate should understand how digital platforms grow, how customers interact with apps, and how marketing, sales, product features, and user experience work together to drive revenue and engagement.
The Business Development Manager will work closely with management, marketing, sales, mentors, clients, and the technology team to identify opportunities and translate them into measurable growth.
Key Responsibilities
Growth & Business Development
Develop and execute strategies to increase Tomohi’s users, clients, sales, and overall platform activity.
Identify new growth opportunities, markets, customer segments, services, and revenue streams.
Monitor the customer journey from awareness and lead generation through registration, purchase, retention, and repeat usage.
Develop initiatives to improve customer acquisition, conversion, retention, and lifetime value.
Track growth performance and recommend actions based on data and market feedback.
B2B Partnerships
Develop Tomohi’s B2B business with companies, universities, educational institutions, NGOs, and other organizations.
Identify and approach potential strategic partners and institutional clients.
Develop partnership concepts, proposals, packages, and customized learning solutions.
Manage the B2B pipeline from prospecting through negotiation, closing, implementation, and account development.
Identify opportunities to integrate Tomohi into corporate learning, professional development, university programs, and institutional training.
Marketing Strategy
Contribute to the development and execution of Tomohi’s overall marketing and growth strategy.
Work closely with the marketing team on campaigns, offers, positioning, customer segments, acquisition channels, and messaging.
Analyze campaign performance and identify opportunities to improve lead generation, conversion, and return on marketing investment.
Help determine which courses, skills, offers, and services should be prioritized based on demand and market opportunities.
Support the development of digital acquisition, CRM, remarketing, referral, and customer retention strategies.
Digital Product & App Development
Act as a bridge between business requirements, customer needs, marketing, sales, and the technology team.
Identify and recommend new app features that can improve the customer experience, increase engagement, simplify purchasing, and drive revenue.
Analyze user feedback and customer behavior to identify improvements to the Tomohi platform.
Participate in prioritizing the app and platform development roadmap.
Benchmark relevant digital platforms and identify features, technologies, and user experiences that could strengthen Tomohi.
Support the development of features related to registration, scheduling, payments, communication, CRM, recommendations, retention, and user engagement.
Ensure that product development remains aligned with Tomohi’s commercial and growth objectives.
Clients & Sales
Work closely with the sales team to improve lead conversion and sales performance.
Understand customer needs, objections, behaviors, and purchasing patterns.
Develop initiatives that make it easier for clients to discover, understand, purchase, and continue using Tomohi services.
Identify opportunities for upselling, cross-selling, packages, subscriptions, and repeat purchases.
Monitor customer feedback and translate market insights into improvements across sales, marketing, and the product.
Candidate Profile
The ideal candidate should have strong experience working with digital products and digital marketing, with a commercial and growth-oriented mindset.
Required Experience & Skills
Proven experience in business development, growth, digital marketing, digital products, or a related role.
Hands-on understanding of how digital platforms, applications, or online services acquire and retain customers.
Strong knowledge of digital marketing, customer acquisition, conversion funnels, CRM, and performance measurement.
Experience contributing to the development or improvement of digital products, apps, platforms, or online customer journeys.
Strong business development and sales capabilities.
Experience developing partnerships and B2B opportunities.
Ability to understand customer needs and translate them into marketing, commercial, and product initiatives.
Strong analytical and problem-solving skills.
Commercial mindset with a clear focus on growth, revenue, and measurable results.
Excellent communication, presentation, negotiation, and relationship-management skills.
Ability to work across marketing, sales, technology, operations, and management teams.
Preferred
Experience with an EdTech, SaaS, marketplace, e-commerce, mobile app, or other technology-driven business.
Experience with CRM and marketing automation platforms.
Experience working with product development or technology teams.
Experience launching new digital services, features, products, or markets.
Key Performance Areas
Success in this role will be measured through areas including:
Growth in sales and revenue
Growth in active users and paying clients
Lead-to-customer conversion
Customer retention and repeat purchases
B2B partnerships and institutional revenue
New business opportunities developed
Performance of marketing and growth initiatives
Successful development and adoption of new app features
Improvements across the customer journey and digital platform
