Brand & Content Marketing Specialist
About the Role
We are looking for a creative, commercially minded, organised, and proactive Brand & Content Marketing Specialist to join our growing marketing team and help build the content, brand, and digital presence of SupportRoom, PulseIQ, and VAI.
This is a hands-on B2B marketing role combining content creation, content planning, brand execution, social media, creative marketing, digital content, email, communications, and campaign support.
Working closely with our GTM Manager, you will help turn our go-to-market strategy, brand direction, product developments, customer insights, industry trends, and company priorities into compelling content and consistent brand experiences.
While the GTM Manager will lead the overall GTM, positioning, and brand strategy, we are looking for someone who will actively contribute ideas—researching content opportunities, brainstorming concepts, contributing to brand development, suggesting creative approaches, and helping shape how our brands communicate with the market.
Most importantly, you'll be someone who can then turn those ideas into execution.
About Us
SupportRoom is an AI-powered behavioural workplace intelligence company helping organisations improve workforce performance, wellbeing, productivity, engagement, and risk management.
Our solutions include:
- SupportRoom: Workplace wellbeing, employee support, behavioural insights, and managed interventions.
- PulseIQ: Behavioural workforce intelligence helping organisations continuously understand workforce signals and turn insights into action.
- VAI: AI-powered workforce intelligence connecting workforce, finance, performance, and operational data to help leaders understand performance, identify risks, predict trends, and make better decisions.
We work with organisations across multiple industries and international markets.
Key Responsibilities
Content Strategy, Planning & Ideation
- Contribute to content strategy alongside the GTM Manager.
- Research industry trends, competitors, audiences, and emerging topics to identify content opportunities.
- Proactively brainstorm content themes, campaigns, formats, and creative ideas.
- Build and manage monthly content and editorial calendars.
- Turn product updates, customer insights, market trends, campaigns, and company developments into engaging content.
- Use content-performance insights to recommend future topics and formats.
Content Creation & Social Media
- Create high-quality B2B content across LinkedIn, blogs, thought leadership, email, website, campaigns, reports, and other formats.
- Manage day-to-day organic social media and publishing.
- Create social posts, articles, captions, graphics, and short-form content.
- Support executive and leadership thought leadership.
- Monitor social performance, conversations, competitors, and trends.
- Support community management and audience engagement.
Brand & Creative
- Support the GTM Manager in developing and executing the brand direction for SupportRoom, PulseIQ, and VAI.
- Contribute ideas around messaging, tone of voice, creative direction, and how our brands show up in the market.
- Maintain consistency across messaging and visual identity.
- Create branded graphics, presentations, one-pagers, sales decks, brochures, campaign assets, and other marketing materials.
- Help maintain and improve brand guidelines, templates, and asset libraries.
- Work with external designers or creative specialists where required.
Website, Email & Digital Content
- Create and update website pages, blogs, resources, and other digital content.
- Identify opportunities to improve website messaging and content.
- Apply basic SEO principles when creating digital content.
- Create newsletters, marketing emails, and nurture content.
- Support basic audience segmentation and email execution within HubSpot or relevant marketing platforms.
- Monitor website and email content performance and recommend improvements.
Campaign & Demand Generation Support
- Work closely with Demand Generation & Growth on integrated marketing campaigns.
- Develop campaign copy, creative, landing-page content, email, social content, and downloadable assets.
- Support webinars, events, product launches, and campaign promotion.
- Help test different messages, hooks, content formats, and creative approaches.
- Use campaign results to improve future content.
Customer Marketing & Sales Enablement
- Create customer case studies, testimonials, and success stories.
- Work with Customer Success to identify customer proof and advocacy opportunities.
- Create and maintain sales presentations, solution materials, one-pagers, and other collateral.
- Ensure customer-facing materials remain accurate, current, professional, and aligned with our positioning.
Communications & Collaboration
- Support company announcements, partnerships, events, awards, product launches, and PR activities.
- Work closely with Sales, Product, Customer Success, Operations, Clinical, and Leadership.
- Turn complex business, product, and technical information into clear and compelling stories.
- Proactively identify stories and marketing opportunities from across the company.
Requirements
Essential
- 4 years of experience in content marketing, brand marketing, digital marketing, communications, social media, or a related role.
- Excellent written and spoken English.
- Strong B2B copywriting, editing, and storytelling skills.
- Experience contributing to content planning and ideation as well as executing content.
- Experience creating and managing social media content, particularly LinkedIn.
- Experience managing content/editorial calendars.
- Strong understanding of brand consistency, messaging, and visual communication.
- Ability to turn complex topics into clear, engaging content.
- Experience creating presentations, one-pagers, marketing collateral, and digital assets.
- Good visual judgement and experience with Canva, Adobe Creative Suite, or similar tools.
- Strong organisational and project-management skills.
- Highly proactive, curious, creative, and comfortable bringing new ideas to the table.
- Able to work independently and manage multiple projects and deadlines.
Preferred
- Experience in B2B SaaS, AI, HRTech, HealthTech, PeopleTech, workforce analytics, or technology.
- Experience marketing to senior B2B audiences.
- Experience with HubSpot or similar platforms.
- Basic SEO and CMS experience.
- Email marketing and nurture experience.
- Short-form video creation/editing skills.
- Experience creating customer case studies.
- Experience supporting paid/demand-generation campaigns.
- Executive thought-leadership experience.
- Familiarity with AI-assisted content, research, and creative tools.
What Success Looks Like
You'll help us build a consistent, distinctive, and credible market presence across SupportRoom, PulseIQ, and VAI while delivering high-quality content and creative work that supports our wider commercial objectives.
Success will be measured across content quality and consistency, execution against agreed calendars, relevant audience growth and engagement, digital and email performance, campaign support, customer proof, sales-enablement quality, and your ability to continuously bring forward strong ideas and improve execution based on data and market insights.
We're looking for someone who is strategically curious but execution-focused—someone who enjoys thinking about what we should say and why, but is equally happy rolling up their sleeves and actually creating it.
Compensation Depending on experience
