Job Duties:
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Follow up the marketing plan, ensure adherence to budget & deadlines, analyze deviations, generates corrective actions when needed & update the marketing activity calendar daily.
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Set the Required Shelf Share by Channel/Store by Brand along with the related Planograms.
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Conduct Monthly/Quarterly Trainings & Workshops for Sales & Merchandising Teams.
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Weekly analyze the market visit reports provided by the merchandisers in addition to the competition report of the MSEC and send, by email, results & action plans to marketing manager, sales manager, commercial director & EVPs
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Daily Analyze Pictures sent by Merchandisers & share the needed Corrective Action Plans with the MSEC.
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Assess & Follow up on the stock and sales reports versus forecast weekly for regular items and offers and share them, by email, with Production supervisors and manager, marketing manager, sales manager and commercial director
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Extract data of brand’s performance versus last year and the forecast
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Analyze the data of sales and old trade deals and discuss with sales manager to generate monthly trade offers
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Prepare all needed materials to ensure the production consumer offers, generate quota per salesman and follow up on appropriate execution, analyze and report results & deviations
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Coordinate with senior graphic designer and marketing agency to execute Point Of Sale Materials
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For new launches and campaigns, prepare price fishing report & conduct market research to set the positioning of the new item among competitors. Discuss price structure with the sales manager and propose it to commercial director for approval
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Check & approve monthly Facebook/Instagram posts in coordination with the senior graphic designer
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Organize monthly budget spent on social media
Qualifications
- Bachelor degree in marketing or any related field
- At least 4 years of experience in the food industry
Location: Zouk Mosbeh
Work Schedule: Monday till Friday - 7:30 AM till 17:00 PM