Key Responsibilities:
Content Growth Strategy
- Develop, own, and execute a scalable organic growth strategy across all digital platforms
- Drive audience acquisition and engagement through high-volume content testing and rapid iteration
- Identify trends, platform shifts, and growth opportunities to maximize reach and impact
- Manage multi-platform content distribution and repurposing strategies
- Ensure alignment between organic and paid efforts to maximize overall ROI
- Align content initiatives with broader marketing and business objectives
Content Ideation & Creative Leadership
- Lead ongoing content ideation aligned with brand positioning and growth objectives
- Create clear, structured content briefs including hooks, narratives, and calls-to-action
- Provide creative direction to ensure content is engaging, high-retention, and shareable
Creator & Talent Management
- Identify, recruit, and onboard content creators aligned with brand vision
- Manage a high-performing creator network to ensure consistent and scalable output
- Track performance and continuously optimize the creator pool by retaining top talent
- Collaborate with paid media, influencer marketing, and affiliate channels
Content Operations & Execution
- Design and implement efficient workflows to support high-volume content production
- Ensure speed and quality from ideation through publishing
- Maintain a consistent pipeline of content experiments across platforms
- Build scalable systems, playbooks, and frameworks for content production and growth
Content Optimization & Quality Control
- Oversee content quality, including storytelling, pacing, hooks, and visual standards
- Optimize content for engagement, retention, and conversion
- Continuously enhance creative output based on data insights and performance trends
Performance Analysis & Growth Optimization
- Monitor and analyze key metrics including reach, engagement, retention, and conversions
- Identify winning content formats and scale them effectively
- Rapidly iterate by refining or discontinuing underperforming strategies
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field
- 2-3 years of experience in digital marketing, content strategy, or social media growth
- Proven track record of scaling content and driving measurable results
- Strong understanding of social media platforms, algorithms, and content trends
- Experience working with creators, agencies, or content teams is highly preferred
Key Skills
- Content Strategy & Growth Marketing
- Creative Direction & Storytelling
- Data Analysis & Performance Optimization
- Project & Stakeholder Management
- Social Media & Digital Ecosystems
- Communication and management skills
- Charismatic and public speaking skills
- creative and visually oriented
- strong design skills and the ability to turn ideas into engaging, high-quality content
