- Interested in uncovering what drives marketing performance across the customer journey?
- Do you enjoy turning data into clear insights that support better business decisions?
- Ready to develop your expertise in marketing analytics within a global team?
Practical Information
Location: Europe | Reports to: Global Marketing Operations Program Manager | Team: Global Go To Market Team | Language requirements: Fluent English, written and verbal | Learn more: softwareone.com
We are looking for a Global Marketing Analytics Specialist to join our Global Go To Market team and strengthen SoftwareOne's marketing analytics capabilities. In this role, you will connect marketing activity to business outcomes by bringing together data, reporting, and insights from across our global marketing ecosystem. Working closely with global and regional teams, you will create a consistent view of marketing performance that supports better decision-making and investment decisions across the business.
Key Responsibilities
- Track and analyze marketing performance across the funnel, from first touch through MQL, SQL, pipeline, and revenue
- Build and maintain dashboards, KPI reports, and reporting frameworks that support data-driven decision-making
- Support attribution, campaign, and funnel analysis to help connect marketing activity to pipeline and revenue outcomes
- Align and validate data across marketing automation, CRM, and analytics platforms to ensure consistent global reporting
- Translate data into clear insights and recommendations for marketing stakeholders across regions and functions
- Contribute to the ongoing development of reporting standards, analytics processes, and marketing measurement capabilities
Job Requirements
- * Experience in marketing analytics, reporting, marketing operations, or a similar data-focused role, ideally within a global or multi-region environment
- Experience working with BI tools such as Power BI and web analytics platforms such as GA4 or equivalent
- Familiarity with marketing automation platforms and CRM systems, such as Marketo, HubSpot, Eloqua, Microsoft Dynamics, or Salesforce
- Understanding of B2B marketing funnel concepts, including MQLs, SQLs, pipeline, and marketing performance metrics
- Experience working with SQL, or a strong willingness to develop these skills further
- Strong communication skills, curiosity, and the ability to translate data into clear insights and recommendations for different audiences
Company description SoftwareOne is a global provider of software and cloud solutions. With a presence in over 70 countries and more than 12,000 professionals, we help organizations optimize software investments, modernize applications, and unlock the value of cloud, data, and AI.
Our people are at the core of everything we do. We enable collaboration across borders, continuous learning, and opportunities to grow in a fast-evolving technology landscape. Whether your focus is on technology, customer success, or business operations, your ideas matter, and your contributions make a difference.
Join a global team where you can build your skills, work with leading technologies, and make a real impact for our customers.
