Head of MarketingWho are we?We're on a mission to make billboard advertising as seamless as digital advertising. We're helping companies launch smart billboard campaigns in days, instead of weeks. With data-backed insights and AI-driven recommendations, we're simplifying the billboard advertising game, disrupting its century old processes and saving stakeholders millions in wasted ad spend.
We are one of the fastest growing startups in Lebanon, and we are seasoned founders who have built multiple startups in the MENA region and Europe, and now focused on revolutionizing a massive industry. We are deeply aligned on speed, customer-centricity, and the belief that a smart, dedicated team can change the world. We'd love for you to join it.
As we grow, we want Bilo to become a brand marketers know, trust, love, and talk about, all while building a repeatable engine that consistently brings new customers into the business.
What's the role?As Bilo's Head of Marketing, your core responsibility is simple: figure out how Bilo consistently gets in front of the right people and turns that attention into qualified leads.
You will own acquisition across whatever channels make sense: content, paid campaigns, partnerships, community, events, outbound ideas, referrals, SEO, activations, or entirely new experiments.
At the same time, you will help shape how Bilo is perceived. We want marketers to resonate with Bilo and see it as modern, smart, exciting, trustworthy, and the obvious new way to approach outdoor advertising.
This is a hands-on role. You won't just build the strategy: you'll execute it, test it, measure it, and continuously improve it.
What you'll do Find our growth channels. Test and build repeatable acquisition channels that consistently put Bilo in front of the right companies and generate qualified leads. * Build the brand. Shape how Bilo looks, sounds, and shows up so every interaction strengthens a distinctive, premium brand people recognize, trust, and want to talk about. * Build a community. Turn Bilo into a brand marketers want to belong to. Rally them through content, events, and real conversations so they follow, engage, and talk about Bilo long before they're ready to buy, and so Bilo becomes the name the marketing community gathers around. * Build the growth engine. Own the funnel from attention to qualified lead. Track where growth comes from, understand what converts, and keep improving what works. * Experiment and execute.* Come up with growth ideas constantly, launch them fast, measure honestly, and scale the ones that show potential.
Who you are You've done this before. You've led marketing and owned brand and growth, whether as a Head of Marketing, an early-stage marketing lead, or a founder who had to win clients yourself. You've built things from the ground up before, and you're coming to apply what you know, not to learn it on the job. * You're one of us. You come from the marketing world. You understand marketers because you are one: how they think, what gets their attention, what makes them buy. Ideally you already have a network in this scene that opens doors. * You understand brands. You know what makes a company feel distinctive, credible, premium, and culturally relevant, not just visible. * You build communities. You know how to gather people around a brand and make them want to belong, through content, events, and genuine relationships, not by broadcasting at them. * You're creative and resourceful. You don't rely on one playbook. You find unconventional ways to generate attention, distribution, and demand. * You can execute. You're comfortable writing the post, launching the campaign, calling the partner, running the event, and doing the work with your own hands. * You understand data. You care about the creative work, but you also care about qualified leads, conversion, CAC, pipeline, and what's actually driving growth. You know which numbers matter and you let them tell you where to double down. * You take ownership. You don't wait for a marketing calendar. You spot the opportunity, build the plan, run it, and learn from the results, without being managed. * You're startup-minded.* You move fast, experiment constantly, wear multiple hats, and you're at your best building something from zero.
What we offer
Sounds like something you'd love? Apply here.
