Company Description:
CIS College is part of CIS Group, an Educational Group in Lebanon, which was established in Beirut in 1991. It is a leading Vocational and Technical Education College and Training Center. CIS College has 32 branches locally and internationally, and over 7000 students graduate from the college each year. The college also offers a wide variety of training courses across different fields through its professional Training Center.
Key Responsibilities:
Sales & Client Acquisition :
• Identify and source prospective learners through targeted sales and marketing channels (to be defined).
• Deliver compelling sales pitches to communicate Tomohi’s unique value proposition and convert leads into paying learners.
• Manage the full sales cycle: prospecting, pitching, following up, and closing deals.
• Track acquisition metrics, conversion rates, and sales pipeline performance, and report regularly to leadership.
• Collaborate with the marketing team to align outreach strategies, campaigns, and content with sales goals.
Marketing & Engagement:
• Support in planning and executing marketing initiatives to attract and engage new learners.
• Leverage social media, digital campaigns, and referral programs to generate qualified leads.
• Collect feedback and insights from learners to inform marketing messaging and improve positioning.
• Act as a brand ambassador by ensuring consistent communication of Tomohi’s mission and values.
Customer Success & Retention:
• Ensure smooth onboarding for newly acquired learners, setting them up for a positive journey.
• Proactively check in with learners at key milestones to maintain engagement and reduce churn.
• Address learner questions or issues in a timely, professional manner to reinforce trust and satisfaction.
• Partner with coaches and mentors to ensure learners receive maximum value from their package.
Platform & Operational Support:
• Manage backend processes including updating learner records and maintaining accurate data in internal systems.
• Generate reports and track key sales, marketing, and engagement metrics.
• Monitor platform performance and escalate any blockers or technical issues to leadership.
• Contribute to ongoing improvements in platform operations and learner experience.
Qualifications :
- Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- Experience: 2–4 years of proven experience in sales, marketing, business development, or customer success ,preferably in the education, training, or e-learning sector.
- Communication Skills: Excellent verbal and written communication in English and Arabic; French is a plus.
- Sales & Negotiation: Strong ability to build relationships, conduct persuasive sales conversations, and close deals effectively.
- Marketing Knowledge: Familiarity with digital marketing tools, CRM systems, and lead generation strategies.
- Customer Focus: Passion for delivering outstanding learner experiences and supporting individuals in their professional development.
- Analytical Mindset: Ability to track, interpret, and report performance metrics to optimize sales and engagement strategies.
- Team Player: Collaborative mindset with the ability to work cross-functionally with marketing, operations, and leadership teams.
- Tech-Savvy: Comfortable using online platforms, CRM software, and digital communication tools.
- Adaptability: Proactive, organized, and able to thrive in a fast-paced, mission-driven environment.