About Bede
Bede, a Zain Fintech company launched in Sudan in April 2025, is dedicated to delivering innovative and secure digital financial solutions that enhance financial accessibility and convenience for individuals, businesses, and institutions. Through its digital wallet and expanding fintech ecosystem, the company provides integrated payment, transfer, and merchant services across Sudan. At Zain Fintech, we are committed to building trusted, accessible, and customer-centric financial solutions that contribute to the digital transformation and financial inclusion of Sudan.
Position Information
Division: Growth & Business Development
Department/Section: Branding & Communication
Position Title: Branding & Communication Team Leader
Reports To :Branding & Communication Manager
About the Role
Lead the development and execution of Bede branding, communications, and market visibility. Strategies to strengthen brand awareness, enhance corporate reputation, and support business growth. The role is responsible for ensuring consistent brand positioning across all customer and stakeholder touchpoints, managing integrated marketing and product launch campaigns, overseeing external creative agencies, and driving effective communications that reinforce Bede strategic objectives and competitive presence in the market.
Key Tasks/Accountabilities
* Develop and implement the Bede branding strategy, brand values, and governance framework, acting. as custodian of the company image and ensuring consistent brand positioning across all touchpoints.
* Lead the planning, execution, and performance of integrated marketing and awareness campaigns that support business objectives, product launches, and go-to-market initiatives.
* Lead communication and brand activation activities for new product launches and go-to-market initiatives, ensuring effective market awareness and customer adoption.
* To prepare Branding Yearly Budgets and Branding road map.
* Ensure that all usage of Bede Imagery & logo is as per guidelines.
* Ensure that all events are branded in accordance with guidelines and with the upmost quality.
* Monitor market perception, customer sentiment, and competitor activities while leading initiatives that strengthen brand positioning and enhance overall brand value.
* Collaborate with cross-functional teams to ensure all marketing communications align with brand guidelines, campaign requirements, and strategic business goals.
* Manage relationships with external creative and design agencies by developing briefs, reviewing and approving creative deliverables, and ensuring all outputs meet brand, quality, budget, and timeline requirements.
* Monitor agency performance, manage contracts and budgets, and ensure compliance with agreed service levels and KPIs.
* Draft press releases for new partnership signings and manage crisis communication if service downtime occurs.
* Oversee the content strategy and digital brand presence across all communication channels, ensuring the timely delivery of marketing, social media, customer, and promotional content.
* Monitor digital engagement performance and drive continuous improvements to enhance audience reach and brand effectiveness.
* Track and analyze brand health, communication effectiveness, campaign performance, media exposure, and stakeholder feedback to assess brand perception.
* Prepare management reports and actionable recommendations to drive continuous improvement and enhance overall brand and communication performance.
* Responsible for the security, Confidentiality & Integrity, of all information assets within his/her responsibilities in accordance with the company’s Information Security Policies
* Lead, coach, and develop team members to achieve departmental objectives.
* Set performance goals and monitor team performance.
* Foster a culture of innovation, collaboration, and continuous improvement.
Qualifications/Experience/Skills
Qualifications/Experience: -
- Bachelor's degree (B.Sc.) Marketing, Business Administration, Digital Marketing, Economics, Information Technology, or any related field.
- Professional certification in Brand Management, Digital Marketing, Communications, or Marketing is an advantage.
- Master's Degree (MBA) is an added advantage.
- Minimum 3 years of progressive experience in branding, marketing, communications, or corporate communications.
- Minimum 2 years of experience in a supervisory or team leadership role.
- Experience in the FinTech, Banking, Telecommunications, Technology, or Financial Services sector is preferred.
- Proven experience managing integrated marketing campaigns, brand development initiatives, and external creative agencies.
Skills: -
- Ability to interpret and apply best practice methods/processes.
- Highly developed communication and presentation skills (verbal and written) in both Arabic and English, including the ability to communicate and present effectively with various levels as well as top management.
- Hands on strong project management skills.
- Critical analytical thinking and problem solving.
- Ability to build excellent relationships with key suppliers/customers.
- Third party and vender management.
- Planning and organization skills.
- Conflict handling and resolution skills.
- Leadership skills.
- Able to persuade and influence senior manager and employee levels.
- Highly developed skills in use of relevant IT packages including Excel. Word, PowerPoint etc.
- Highly developed reporting skills, metrics, and analytics, including dashboard creation for executive leadership and board reporting.
