Job Scope
As a Senior Marketing Specialist, you will be responsible for leading the planning, coordination, execution, and operational management of the VMware marketing program across the MET (Middle East & Turkey) region. You will own a significant annual marketing budget and ensure its effective utilization to support regional business objectives.
Working closely with Broadcom, internal sales, channel managers and marketing team, agencies, and vendors, you will drive the successful delivery events and of integrated marketing campaigns and while ensuring compliance with Broadcom and MBCOM processes, regional priorities, and governance requirements.
This role combines strategic marketing planning with strong project management and operational excellence, requiring the ability to manage multiple initiatives across different countries while maintaining high standards of execution.
Responsibilities
- Own the planning, execution, and continuous optimization of the marketing program across the MET region.
- Develop and maintain the annual marketing plan, ensuring alignment with regional business priorities and vendor objectives.
- Manage the allocated marketing budget, including planning, forecasting, tracking, reconciliation, and reporting.
- Own the planning, coordination, and delivery of Customer events across multiple formats—from large-scale events to webinars, seminars, roundtables, and networking sessions. Coordinate MBCOM's participation in external industry conferences and ensure successful event execution from concept through post-event reporting.
- Coordinate closely with Broadcom, internal stakeholders, partners, agencies, and external vendors to ensure the successful delivery of all marketing activities.
- Manage the operational aspects of the program, including activity registration within required systems, approval workflows, budget administration, claims management, procurement coordination, and reporting.
- Monitor campaign and event performance, analyze results, prepare performance reports, and recommend improvements to maximize ROI and marketing effectiveness.
- Ensure all marketing activities comply with Broadcom and MBCOM policies, processes, and governance requirements.
- Build and maintain strong relationships with internal stakeholders, partners, and vendors to ensure effective collaboration and successful program delivery.
Position Requirements
- 5+ years of experience in B2B marketing, preferably within the IT, technology.
- Proven experience in planning and executing Events & Conferences.
- Experience managing marketing budgets and multiple concurrent projects.
- Experience working with regional or international teams across multiple countries.
- Experience leveraging LinkedIn and digital marketing for B2B marketing.
- Experience with partner marketing, MDF programs, or vendor-funded marketing activities is considered an advantage.
- Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Marketo, Constant Contacts).
- Strong understanding of modern B2B marketing tools, digital marketing, and event management.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Excellent written and spoken English (French & Arabic is considered as an advantage)
- Willingness to travel occasionally within the MET region.
