The Head of Marketing is responsible for leading the company's overall marketing strategy, brand positioning, customer acquisition, communications, and growth initiatives. The role oversees the development and execution of marketing plans across digital, social media, content, partnerships, campaigns, PR, CRM, and performance marketing.

They are responsible for translating business objectives into clear marketing strategies, managing the marketing team and external partners, overseeing budgets, evaluating performance, and identifying opportunities to increase brand awareness, customer acquisition, engagement, and revenue.

The Head of Marketing works closely with senior management, sales, creative, operations, and other departments to ensure marketing activity directly supports the company's commercial objectives.

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