Company Description Emtelaak Investment – امتلاك للاستثمار is a fintech-driven real estate investment company that enables fractional ownership of premium properties starting from 10,000 EGP. The company offers access to residential, commercial, administrative, medical, and educational projects across various development stages. This model allows clients to build diversified property portfolios without the need for large capital outlays. Emtelaak focuses on making real estate investment more accessible, transparent, and structured for individuals and institutions seeking long-term value.
Role Description The Senior Media Buyer – Fintech is a full-time, on-site role based in Giza, responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels. This position includes developing media strategies aligned with business and growth objectives, managing media budgets, and negotiating with platforms and publishers to secure cost-effective placements. Daily tasks involve analyzing campaign performance data, generating reports, and adjusting targeting, creatives, and bidding to improve ROI and acquisition metrics. The role also requires close collaboration with marketing, product, and sales teams to ensure consistent messaging, audience alignment, and support for new product launches and promotional activities.
Qualifications
* Strong media planning and media buying skills, with experience managing multi-channel campaigns and budgets.
* Demonstrated media strategy capabilities, including audience segmentation, channel selection, and performance optimization.
* Advanced analytical skills for interpreting campaign data, tracking KPIs, and using insights to refine media plans.
* Effective communication skills for collaborating with internal stakeholders and external media partners.
* Proven experience in fintech, financial services, or performance-driven digital marketing is highly beneficial.
* Proficiency with ad platforms and analytics tools (e.g., Meta Ads, Google Ads, programmatic platforms, Google Analytics or similar).
* Ability to work on-site in Giza, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
* Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
