About Us
At Crowne Plaza®, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. We’re Making Business Travel Work by Bringing Humanity to Business Travel. We challenge the old world of business that’s overly formal, rigid and where guests feel like a room number not a person. We embrace the new world of business with caring and flexibility – through hotel colleagues who Dare to Connect!
Dare to Connect is how we describe the Service Style at Crowne Plaza hotels. It shows we’re thinking and acting differently. We’re connecting with guests – and each other – in a more personal way. We’re showing our personalities (and sharing a little of ourselves) and learning more about the other person… as a person, not as a room number or a co-worker. When we Dare to Connect, it means we:
Dare to Make the First Move… we are proactive and positive… we are the first to greet and say hello, and the first to take action and help our guests.
Adapt to the Moment… we might not be mind readers, but we can read our guest’s moods and needs and then change our pace, tone and take action so we can help a guest when they need it.
Relate to Business Needs… we know that Modern Business Travelers need to be productive, so we make sure we prioritize the right things that help our guests do what’s important.
Enable Quality Downtime… we know our guests want more from their trip than just business, so we make an effort to get to know them and give them recommendations that help them make the most out of their free time.
Your day to day
JOB OVERVIEW
Support Dir. Of Sales & Marketing in providing guidance to the hotel sales and marketing team within the assigned area aim to drive hotel performance by fully utilizing corporate resources, strategic business planning and execution of marketing and sales plans and strategies which ultimately stimulate business demand and achieve ongoing enhancement in revenue growth.
Essential Duties and Responsibilities
Driving Hotel Performance:
- Works closely with Regional Managers, EAM, General Managers and hotel Directors of Sales & Marketing to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.
- Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
- Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend.
- Conduct periodical reviews on all hotels in the assigned area and identify hotels with a shortfall in revenue against budget or a downtrend in business. Work with the hotels on developing strategies and plans addressing the issues and follow through on the execution.
- Work closely with Head of Sales & Marketing Operations and Revenue Management team on driving hotel performance with emphasis on high CTP hotels and key cities. Ensure that the hotels are making full use of the corporate resources and provided with full support from all disciplines.
- Driving Cluster Initiatives in key cities to leverage on scale and resources. Such activities include sales, revenue management, cluster promotions etc.
- Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts.
- Assist hotels in driving PCR contribution and utilizing the PCR database for promotions and awareness building.
- Provide support to hotels on growing the system contribution by maximizing the use of all booking channels.
- Work with New Hotels Opening Performance team in the development of the pre-opening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs.
- Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices.
Brand Marketing
- Assist Directors on special projects and new brand initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
- Assist hotels in developing of advertising and sales promotions and plans, which support the achievement of profitability objectives at the hotel level within the assigned area with the established brand values.
- Works closely with the brand team to offer support to hotels on the execution and interpretation of the positioning of different brands to ensure the presence of a uniformed brand experience in the marketplace.
Talent Development
- Responsible for identifying the training needs of the hotels in the assigned area and coordinate on training programs for the region to improve the technical skills and knowledge of the sales & marketing teams.
- Identify high potential talents for development in the assigned area. Ensure that there are Personal Development Plans for the individuals and the plans are well executed.
- Work closely other Area Directors of Sales & Marketing and Human Resources in identifying external candidates for the ongoing development of the region.
What we need from you
Required Skills –
Technical:
- Good understanding on the capability of hotel and distribution systems
- Ability to analyze, interpret and extract trends from data
- Display an understanding of the Chinese markets including first tier and second tier cities
- Demonstrate an affinity with technology
Work Management:
- Establishes goals and objectives and sets performance targets
- Ability to manage multiple tasks
- Deliver presentations with impact
- Partnership driven
- Can meet deadlines
- Thinks globally
People Management:
- Creates work environment that:
- Energize, motivate and support employees
- Foster a climate of open communication, trust and respect
- Encourages team behavior
- Effectively communicates with all levels
- A strong leader, able to act as a role model
Other/Attributes:
- Creative thinker
- Understands people, people focused
- Strategic and tactical thinker
- Is patient, yet persistent
