Funnel Builder & Lead Capture Copywriter
About the job
Company Description: Fabri Holdings is a dynamic and forward-thinking company that values innovative solutions and creativity. With a commitment to excellence and collaboration, the company provides comprehensive services tailored to the needs of its diverse clientele. Fabri Holdings fosters an inclusive and supportive work culture, encouraging employees to achieve their full potential.
We are looking for a Funnel Builder & Lead Capture Copywriter to turn our existing organic audience into leads and customers. Our creators already generate strong traffic through the content they produce. We don't need more traffic. We need someone who can capture it, nurture it, and convert it.
This is not a media buying role. There is no ad budget, and the job is not to recommend paid advertising. Your focus is building funnels, writing copy, and running email and SMS marketing that converts the attention we already have.
Responsibilities
- Build landing pages, opt-in pages, lead magnets, and multi-step funnels that capture organic traffic from our creators' content.
- Write persuasive copy for pages, opt-ins, emails, and SMS messages.
- Create and manage email marketing campaigns, newsletters, and automated sequences.
- Create and manage SMS marketing campaigns and automated text flows.
- Build nurture sequences that move leads from first opt-in to booked call or purchase.
- Connect funnels to the CRM and set up the automations, tags, and pipelines behind them.
- Work with content creators to add calls to action, link-in-bio pages, and capture points to their content.
- Run A/B tests on pages, offers, subject lines, and messages, and act on the results.
- Track and report on opt-in rates, email/SMS engagement, and lead-to-customer conversion.
- Keep email and SMS campaigns compliant with deliverability best practices and messaging regulations (e.g., CAN-SPAM, TCPA, opt-in consent).
Requirements
- Proven experience building funnels and landing pages that converted organic or existing traffic (portfolio required).
- Strong direct-response copywriting skills, with samples of email, SMS, and landing page copy.
- Hands-on experience with email and SMS platforms (e.g., GoHighLevel, Klaviyo, ActiveCampaign, Mailchimp, or similar).
- Experience building automations and nurture sequences in a CRM.
- Understanding of lead magnets, opt-in offers, and how to turn followers into subscribers and customers.
- Comfortable with tools like Zapier or Make for connecting systems.
- Data-driven mindset: comfortable reading metrics and improving conversion rates.
- Excellent written and spoken English.
- Experience working with influencers, creators, or personal brands is a strong plus.
- Comfortable working remotely and independently against clear targets.
- Please note: If your background is mainly in paid advertising or media buying, this role will not be a fit. We're hiring for organic lead capture, copywriting, and email/SMS marketing only.
