Company Description Great Place To Work® is the global authority on workplace culture, partnering with organizations worldwide to measure and improve the employee experience. Since 1992, the company has surveyed more than 100 million employees and used these insights to define what makes a high-trust, high-performance workplace. Through its Emprising™ culture management platform, Great Place To Work enables leaders to use survey data, real-time reporting, and analytics to make informed people decisions. The organization’s benchmark data powers recognition programs such as Great Place to Work-Certified™ and Best Workplaces™ lists across more than 60 countries. Its mission is to build a better world by helping every organization become a Great Place to Work For All™.
Role Description The Digital Marketing Specialist will plan, execute, and optimize digital campaigns that promote Great Place To Work Middle East’s services and brand across online channels. This full-time remote role includes managing social media accounts, coordinating online marketing initiatives, and creating content aligned with brand guidelines and regional objectives. The specialist will monitor web analytics and campaign performance, provide regular reports, and recommend data-driven improvements to increase engagement and lead generation. Daily responsibilities include collaborating with cross-functional teams to align marketing efforts, supporting virtual events and webinars, and ensuring consistent messaging across all digital touchpoints. The role also involves staying up to date with digital trends and best practices to enhance the organization’s online presence in the Middle East region.
Qualifications
- Candidates should possess strong Digital Marketing and Online Marketing skills, including experience with campaign planning, execution, and optimization.
- Candidates should possess Social Media Marketing skills, including managing multi-platform strategies, content scheduling, and audience engagement.
- Candidates should possess Web Analytics skills, including tracking performance metrics, using analytics tools, and generating actionable insights.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and collaborative work with diverse teams.
- Experience with marketing automation platforms, CRM tools, and email marketing systems is beneficial.
- Knowledge of SEO/SEM, content marketing, and lead generation techniques is an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in B2B or professional services marketing, ideally within the Middle East region, is a plus.