We are seeking an experienced Marketing Director to lead and elevate Patchi's brand presence across markets. The ideal candidate will be a strategic, hands-on leader who drives brand growth, stays ahead of industry trends, and strengthens Patchi's position. You will work cross-functionally across the organization, act as a brand ambassador to external partners, and lead impactful marketing initiatives that support business growth.
Responsibilities
- Own and evolve Patchi's brand identity, positioning, and visual guidelines across all markets and touchpoints
- Develop and lead the overall marketing strategy and annual marketing plan
- Manage relationships with creative, media, and PR agencies to ensure high-quality execution of campaigns
- Stay current on industry, consumer, and design trends, translating insights into actionable brand and marketing initiatives
- Monitor social media trends and oversee social media strategy and content marketing across platforms
- Track market dynamics and competitor activity to keep Patchi ahead in a competitive landscape
- Conduct regular market visits to assess retail presentation, competitor positioning, and customer experience
- Plan, direct, and coordinate marketing efforts across teams and campaigns from concept to execution
- Partner with Operations & Commercial teams on pricing strategies that balance profitability and customer satisfaction
- Develop, manage, and report on the marketing budget
- Build brand awareness and drive engagement through integrated marketing campaigns
- Oversee the marketing department, mentoring and developing team members
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 10+ years of relevant marketing experience, ideally within luxury, FMCG, or retail sectors
- Proven track record in brand management and agency management
- Strong understanding of social media platforms, digital trends, and content strategy
- Excellent leadership, communication, and stakeholder management skills
- Analytical mindset with the ability to translate market insights into strategy
- Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint)
- Willingness to travel for market visits as needed
