The Content & Marketing Executive ( Arabic ) will support the development and execution of customer-facing communications for the Shukran loyalty program across CRM, digital, social, in-store, and partnership touchpoints.
The role combines strong copywriting and content skills with hands-on marketing execution, helping translate campaign objectives into clear, engaging, and on-brand communications that connect with customers and support business objectives.
The ideal candidate is a strong writer with a good understanding of digital marketing, an eye for detail, and the ability to manage multiple content deliverables in a fast-paced environment.
The role will work closely with the Senior Manager, Marketing, Content & Creative Manager, Loyalty Strategy & Growth team, Digital Marketing, Partnerships, and wider marketing teams across the business.
KEY RESPONSIBILITIES
Copywriting, Content & Optimization
- Write clear, engaging, and customer-focused copy across CRM, email, push notifications, SMS, app, social media, digital, in-store, and partnership communications, including headlines, CTAs, captions, scripts, and promotional messaging.
- Translate campaign briefs and messaging frameworks into channel-ready content, adapting tone, messaging, and content for different audiences, customer segments, lifecycle stages, and markets.
- Develop and adapt content in English and Arabic, ensuring linguistic accuracy, cultural relevance, and consistency with Shukran’s tone of voice and brand guidelines.
- Proofread and quality-check all communications before publishing, ensuring accuracy, clarity, consistency, and attention to detail across customer touchpoints.
- Support A/B testing of messaging, headlines, CTAs, and content variations, using campaign performance and customer engagement insights to refine copy and improve communication effectiveness.
- Apply learnings from campaign performance, testing, and stakeholder feedback to continuously improve future content.
Marketing Campaign Execution
- Support the day-to-day execution of Shukran marketing campaigns across CRM, digital, social, in-store, and other customer touchpoints.
- Support the development and maintenance of content calendars, campaign trackers, and communication plans.
- Coordinate with relevant stakeholders to ensure content requirements, approvals, and assets are delivered on time.
- Support campaign launches by coordinating copy, creative assets, links, offers, and other required inputs.
- Assist with scheduling and publishing content across relevant marketing channels.
- Maintain campaign trackers and follow up on outstanding deliverables, approvals, and dependencies.
- Proactively flag content, timing, or execution issues to the relevant team members.
CRM & Customer Journey Content
- Support the development of relevant and engaging communications across the customer lifecycle and CRM journey.
- Write and adapt CRM communications based on customer segments, behaviours, offers, and campaign objectives.
- Contribute to content planning for key customer journeys, including welcome, engagement, tier, benefits, promotional, retention, and reactivation communications.
- Ensure consistency of messaging across connected CRM and digital touchpoints.
- Work with the Loyalty Strategy & Growth and CRM teams to translate customer and campaign requirements into effective communications.
Collaboration & Stakeholder Management
- Work closely with the Content & Creative team to ensure copy and creative are aligned.
- Collaborate with Loyalty Strategy & Growth, Digital Marketing, Partnerships, Business Operations, and other stakeholders to understand campaign objectives and customer needs.
- Support coordination with external agencies, freelancers, and vendors where required.
- Manage multiple briefs and deadlines while maintaining quality and attention to detail.
- Be flexible and responsive to changing campaign priorities in a fast-paced marketing environment.
QUALIFICATIONS & EDUCATION
- Bachelor's degree in Marketing, Communications, Journalism, English, Media, or a related field.
- Strong portfolio of written work across multiple formats and channels is preferred.
- Professional fluency in English and Arabic.
- Strong interest in copywriting, content, digital marketing, and customer communications.
- Previous experience in CRM, content marketing, digital marketing, retail, e-commerce, loyalty, or FMCG is an advantage.
EXPERIENCE
- 2–4 years of experience in copywriting, content creation, digital marketing, CRM, or marketing execution.
- Experience writing for multiple channels, including social media, email/CRM, digital, and print/in-store.
- Experience working within a marketing or creative team in a fast-paced environment.
- Experience in retail, e-commerce, loyalty, FMCG, or consumer brands is a plus.
- Agency experience or experience working with creative agencies is an advantage.
TECHNICAL & FUNCTIONAL SKILLS
- Excellent English copywriting and editing skills, with strong Arabic language capabilities.
- Strong understanding of tone of voice, storytelling, grammar, and brand communication.
- Good understanding of digital and CRM communication channels, including email, push notifications, SMS, app, and social media.
- Familiarity with CRM, email marketing, content management, or marketing platforms is an advantage.
- Familiarity with social media publishing and scheduling tools.
- Basic understanding of campaign performance metrics such as open rate, CTR, engagement, and conversion.
- Strong Microsoft Office / Google Workspace skills.
- Ability to work with content calendars, trackers, briefs, and campaign management tools.
About us -
CSi (Customer Strategy Intelligence)
CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.
Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.
Landmark Group
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
