Job Summary:
Amana Cooperative Insurance is looking for an experienced Digital Marketing Manager to lead and optimize our digital marketing activities across multiple channels, strengthen our digital presence, enhance customer engagement, and support lead generation and online sales.
Key Responsibilities:
- Develop and implement digital marketing strategies aligned with business and growth objectives.
- Plan, execute, monitor, and optimize digital campaigns across paid and organic channels.
- Manage corporate social media channels, content calendars, and audience engagement.
- Develop and coordinate engaging Arabic and English digital content.
- Manage website content, campaigns, landing pages, and digital customer journeys.
- Lead SEO, paid media, search marketing, and digital acquisition activities.
- Monitor digital KPIs, campaign performance, conversion rates, and ROI.
- Support lead generation, online insurance sales, and conversion optimization.
- Identify opportunities to improve the digital customer experience in collaboration with CX, IT, Product, and other teams.
- Manage digital agencies, media partners, and external vendors.
- Monitor market trends and competitors and recommend continuous improvements.
- Manage digital marketing budgets and ensure effective allocation of resources.
Requirements:
- Bachelor’s degree in Marketing or a related field.
- 7+ years of overall experience, with at least 4 years in Marketing & Sales within the insurance sector.
- Strong understanding of digital marketing, analytics, paid media, SEO, social media, and CRM/marketing technologies.
- Strong commercial acumen and analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong command of English.
