About Tradeics
Tradeics is building an AI-powered B2B Trade Operating System that connects buyers, suppliers, experts, and financiers in one platform for B2B commerce, procurement, payments, and business services.
Why this role matters
Growth on a B2B platform depends on bringing the right suppliers on board at a cost that makes sense. This role builds the digital engine that does it, from the first ad to an active supplier.
This is a performance and growth role, not a social media or brand role. You will be accountable for numbers, and you will have the ownership to build the system that produces them.
What you will own
- Supplier lead generation
- Plan, launch, and optimize digital campaigns aimed at B2B suppliers.
- Run search, social, email, messaging, retargeting, SEO, referral, and partnership channels.
- Judge every channel by the qualified and activated suppliers it produces, not by traffic.
- Performance marketing, hands-on
- Campaign setup, audience targeting, keyword research, and ad copy in Arabic and English.
- Budget allocation, bidding, and A/B testing.
- Scale what works, and stop what does not, quickly and with evidence.
- Landing pages and conversion
- Build and test landing pages by supplier segment.
- Improve value propositions, calls to action, forms, and registration flows, with a focus on mobile.
- Run a continuous conversion rate optimization program.
- Automation and lead nurturing
- Build email and messaging sequences, reminders, and retargeting for leads that do not register right away.
- Create content that moves suppliers from interest to registration to activation.
- CRM and sales handoff
- Capture every lead with its source, campaign, and segment.
- Build lead scoring with the Sales Manager, Supplier Onboarding Program, and hand leads to sales quickly and cleanly.
- Analyze lost leads and feed the findings back into targeting and messaging.
- Analytics and attribution
- Set up tracking from first click to supplier activation.
- Build dashboards that show where suppliers come from, what they cost, and how far they progress.
- Report to management with clear recommendations on where to invest next.
How you will be measured
- Qualified supplier leads and cost per qualified lead
- Conversion from lead to registration and from registration to activation
- Activated suppliers generated by marketing
- Acquisition cost and return by channel
- Landing page conversion
- Followers, impressions, and likes are not success measures for this role.
Qualifications: must have
- 3+ years in performance or growth marketing, with a focus on lead generation.
- Hands-on management of paid budgets across the major ad platforms.
- Analytics and conversion tracking you set up yourself: events, conversions, and UTM structure.
- Experience connecting campaigns to a CRM and measuring results beyond the form submission.
- Experience building and A/B testing landing pages.
- Strong analytical skills, and experience building performance dashboards.
- Commercial understanding of B2B funnels, acquisition cost, and unit economics.
- Written Arabic and English good enough to produce campaign copy in both.
- Bachelor's degree in marketing, business, or a related field, or equivalent professional experience.
Qualifications: nice to have
- Experience in B2B SaaS, marketplaces, FinTech, procurement technology, or e-commerce.
- SME or merchant acquisition experience.
- SMS and messaging campaigns and automation.
- Marketing automation platforms.
- Arabic and English SEO/AEO and search content.
- Advertising platform certifications.
- Basic SQL or experience working with product data.
Who you are
- A growth operator, not a content creator. You are comfortable being accountable for numbers.
- Experimental. You test fast, measure honestly, and cut what does not work.
- Self-sufficient. You set up the tracking and build the pages without waiting for an agency.
- Commercial. You can answer: "We spent X this month. How many suppliers did it activate, what did each cost, and where should the next budget go?"
What we offer
- A founding role in the team, with ownership of the full digital acquisition engine.
- Direct work with Tradeics leadership and a close partnership with the Sales Manager, Supplier Onboarding Program.
- Freedom to choose channels, tools, and tests, backed by data rather than opinion.
- Competitive compensation with a performance-based component.
Hiring process
- Application review.
- Introductory call.
- Interview on your track record: campaigns you ran, budgets you managed, and the numbers behind them.
- Practical session: present a 60-day supplier acquisition plan for a given budget.
- Final conversation with leadership and reference checks.
How to apply
Apply through LinkedIn with your CV. In a few lines, tell us about a lead generation campaign you ran: the budget, the number of leads, the cost per lead, and how many became customers.
If you are a builder who wants to own the numbers, not just the campaigns, we would love to hear from you.
