- Marketing Strategy & Brand Management
- Develop and execute the annual marketing strategy and calendars, aligned with overall business objectives.
- Manage the brand’s positioning, messaging, and communications across all channels.
- Campaigns & Content
- Plan, execute, and measure marketing campaigns (social media, digital, and offline) across all branches.
- Ensure consistent, high-quality, and engaging content is produced across the brand’s platforms.
- Support key doctors with tailored content creation, personal branding plans, and digital marketing activities to enhance their visibility and case acquisition.
- Manage internal and external creative resources, including designers, photographers, and videographers.
- Digital Marketing
- Oversee digital marketing strategy and performance, including paid advertising, SEO, and lead generation.
- Work with digital agencies to optimize campaigns for patient acquisition and branch-level growth.
- Track and report on key digital KPIs, including leads, cost per lead, and conversion rate.
- Stakeholder Collaboration
- Partner with clinic managers to ensure marketing efforts directly support patient and revenue targets at branch and doctor levels.
- Build community partnerships, sponsorships, and collaborations to enhance brand visibility.
- Patient Acquisition & Retention Support
- Design marketing initiatives that drive new patient acquisition and repeat visits.
- Support loyalty strategies and patient retention campaigns.
- Monitor patient satisfaction, reviews, and feedback in coordination with clinic managers.
- Cross-Brand Support
- Provide marketing support to other brands within the organization when necessary, ensuring reliability, continuity, and collaborative success across the organization.
Skills
Strong knowledge of marketing strategy, brand management, and campaign planning
Proven experience in healthcare, dental, medical, or clinic marketing is preferred
Strong expertise in digital marketing, social media, SEO, paid advertising, and lead generation
Experience managing multi-branch marketing campaigns
Strong content creation and personal branding skills
Experience working with digital agencies and creative teams
Ability to manage designers, photographers, videographers, and other creative resources
