Shukran is Landmark Group's loyalty program, one of the largest and most recognized loyalty programs in the GCC, serving millions of members across UAE, KSA, Oman, Qatar, Kuwait, Bahrain, Egypt and Jordan. The program rewards customers across Landmark's portfolio of retail concepts including Homecentre, Max, Centrepoint, Babyshop, Homebox, and others.
We are building out our High Value Customer (HVC) capability, a dedicated function focused on identifying, nurturing, and growing relationships with Shukran's most commercially important customers. This role sits at the heart of that agenda, turning strategy into premium experiences and measurable results.
About the Role
As Assistant Manager — HVC Activation, you will own the end-to-end execution of Shukran's high-value customer program. You will plan and deliver premium customer activations and exclusive member experiences, coordinate targeted campaigns for high-value segments, track performance, and ensure every HVC initiative reaches the right customer at the right time with the right impact.
This is a hands-on execution role with real ownership. You will work at the intersection of customer data, campaign management, and premium experience delivery — making the HVC strategy come alive in the real world.
You will work closely with customer analytics, CRM, marketing, and brand teams across the organization. You will also engage directly with high-value customers during premium activations and events across GCC markets — making strong Arabic language skills and a customer-facing confidence essential for this role.
The role requires periodic travel across GCC markets to oversee and be present during activations and on-ground execution in the territories
What You Will Do
Premium Customer Activation & Event Ownership
- Plan and deliver end-to-end premium customer activations — from concept and logistics through to on-ground execution and post-event follow-up
- Manage all workstreams for premium events: invitations, venue coordination, partner management, customer experience, assets, and follow-up communications
- Engage directly with high-value customers during activations across GCC markets, representing the Shukran program with confidence and warmth
- Maintain a forward-looking activation calendar covering upcoming events, milestones, budgets, attendance, and outcomes
- Debrief every activation and propose improvements for the next edition based on customer feedback and performance data
- Travel across GCC markets as required to supervise and be present during activations and on-ground execution in the territories, ensuring consistent delivery standards across all markets
HVC Campaign Coordination & Delivery
- Coordinate the end-to-end execution of targeted HVC campaigns — managing timelines, approvals, audience inputs, and launch readiness
- Prepare audience lists and segmentation inputs for HVC campaigns using loyalty tier data and customer behavior insights, working with the analytics team
- Manage campaign delivery across CRM, creative, and concept teams — ensuring inputs are accurate, on time, and aligned to campaign objectives
- Support the rollout of personalized customer treatments: premium recognition, exclusive rewards, tier acceleration offers, and targeted lifecycle nudges
- Coordinate with CRM and digital teams for campaign configuration and execution readiness
Performance Tracking & Insight Generation
- Track HVC program performance against defined KPIs: activation reach, customer response, engagement, tier upgrade, and revenue contribution
- Support post-campaign and post-event analysis — comparing results to targets or control groups where applicable
- Prepare clear and concise performance summaries and insight reports for leadership review
- Flag performance issues or anomalies early with supporting data and a recommended course of action
- Use AI and productivity tools to improve efficiency in reporting, brief preparation, and data summarization
Cross-Functional Collaboration & Stakeholder Management
- Build and maintain strong working relationships with CRM, analytics, marketing, and retail brand teams across Landmark Group
- Coordinate in-store and in-market elements of premium activations with concept and operations teams
- Prepare materials, customer data summaries, and activation briefs for cross-functional planning sessions
- Represent the HVC program professionally in cross-functional meetings and customer-facing settings
What We Are Looking For
Required:
- Bachelor's degree in Marketing, Business, or a related field
- 4–5 years of experience in loyalty marketing, CRM, or customer lifecycle management
- Hands-on experience coordinating and delivering customer campaigns or events end-to-end
- Strong Arabic language skills — spoken and written — essential for direct customer engagement in GCC markets
- Ability to read and work with campaign performance data and customer metrics independently
- Strong coordination skills — able to manage multiple workstreams and deadlines simultaneously
- Customer-facing confidence and professional presence
- Good command of Excel, PowerPoint, and reporting or CRM tools
Preferred:
- Experience in a loyalty program or premium customer engagement environment
- Experience managing or coordinating premium customer events or experiential activations
- Familiarity with CRM platforms such as Bloomreach, Salesforce, or similar
- Exposure to customer segmentation or audience targeting using behavioral or transactional data
- Experience working across GCC markets (UAE, KSA, Oman, Qatar)
- Familiarity with AI or productivity tools for reporting or content preparation
Key Competencies
- Execution ownership — takes full accountability for activations and campaigns; proactively manages delivery without needing to be followed up
- Customer-centric mindset — understands what a premium customer experience means and applies that standard to every activation they manage
- Analytical thinking — comfortable reading campaign data and customer metrics; can form a view and surface insights without step-by-step guidance
- Cross-functional collaboration — drives alignment across CRM, analytics, marketing, and retail teams; builds relationships rather than waiting for direction
- Attention to detail — campaign inputs, event logistics, and performance data are consistently accurate and complete
- Communication — communicates clearly in both Arabic and English with customers, partners, and internal teams alike
- Adaptability — operates well in a fast-paced, evolving environment; adjusts priorities without losing focus on core deliverables
About us -
CSi (Customer Strategy Intelligence)
CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.
Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.
Landmark Group
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
