We are seeking an experienced and commercially driven Accessory Sales Manager to develop and lead the automotive accessories business across all brands and locations. The role will be responsible for creating a comprehensive accessory strategy, identifying profitable product opportunities, developing sales channels, and maximizing accessory revenue from both new and used vehicle customers.
The initial focus will be on Jetour and 212, with the expectation that the role will subsequently review all brands to identify and capitalize on suitable accessory opportunities.
Key Responsibilities
- Develop and execute a comprehensive automotive accessory strategy across all brands and locations.
- Initially focus on Jetour and 212, while assessing accessory opportunities across the company's entire brand portfolio.
- Identify, evaluate, and introduce accessories that have strong customer demand and commercial potential.
- Develop a balanced product portfolio covering both genuine/OEM accessories and high-quality non-genuine accessories.
- Identify new accessory categories and products based on customer preferences, market trends, vehicle specifications, and competitor offerings.
- Develop accessory sales opportunities for both new and used vehicle customers.
- Establish and implement sales targets, revenue objectives, and KPIs for the accessories business.
- Develop a clear pricing strategy for both fitted and non-fitted accessories, ensuring competitiveness and appropriate margins.
- Work closely with Sales, After Sales, Marketing, Procurement, and other relevant departments to maximize accessory sales.
- Develop and maintain attractive point-of-sale (POS) areas within showrooms, branches, and other relevant locations.
- Ensure accessories are properly displayed, promoted, and clearly priced at all sales locations.
- Develop and coordinate accessory-related communications and promotional activities across all channels, including showroom, digital, social media, and other marketing platforms.
- Work with the Marketing team to develop campaigns and promotions to increase accessory awareness and sales.
- Monitor market trends, customer preferences, competitor pricing, and new accessory developments.
- Analyze sales performance and customer demand to optimize the accessory product range.
- Manage relationships with accessory suppliers and evaluate new sourcing opportunities.
- Ensure product quality, availability, pricing, and profitability are maintained.
- Train and support Sales and relevant frontline teams on accessory products, features, benefits, and sales techniques.
- Develop effective upselling and cross-selling strategies to increase accessory penetration per vehicle.
- Monitor fitted and non-fitted accessory sales and identify opportunities for improvement.
- Prepare regular sales, performance, market, and profitability reports for management.
- Ensure compliance with company policies, brand standards, and applicable regulations.
