Company Description Bar Lounge is a contemporary venue where guests can drink, dine, and socialize in relaxed, informal surroundings. Open daily from 11:30 a.m. until late, it offers a welcoming atmosphere for both daytime and evening visitors. The lounge focuses on providing quality food and beverages, attentive service, and a comfortable space for social gatherings. Team members are encouraged to contribute to a friendly environment that keeps guests returning. Working at Bar Lounge means being part of a hospitality setting that values guest experience and consistent service standards.
Role Description This is a full-time, on-site Social Media Marketing Manager role based in Capital Governorate, Bahrain. The Social Media Marketing Manager will manage the bar’s social media presence across key platforms, including planning, creating, and publishing engaging content that reflects the brand’s atmosphere, promotions, and events. Day-to-day responsibilities include developing and executing social media campaigns, coordinating photography and video content, monitoring engagement and responding to comments and messages, and optimizing posts for reach and interaction. The role involves collaborating with the operations and bar teams to promote special offers, events, and seasonal menus, while tracking performance metrics and adjusting strategies based on data. The Social Media Marketing Manager will ensure consistent brand messaging and support overall marketing objectives for increased footfall and customer loyalty.
Qualifications
- Strong Social Media Marketing skills, including campaign planning, platform management, and audience engagement.
- Excellent Communication abilities for clear, professional interaction with guests, team members, and online communities.
- Experience with Content Strategy, including planning content calendars and aligning content with brand and business goals.
- Knowledge of Social Media Optimization (SMO) and best practices to improve visibility, reach, and performance across platforms.
- Solid understanding of Digital Marketing principles, analytics, and tools to measure and report on campaign effectiveness.
- Ability to create and oversee visual content (images, short videos, stories) that showcases the venue and promotions.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
- Prior experience in hospitality, food and beverage, or entertainment marketing is an advantage.
- Proficiency with social media management and analytics tools; basic design skills (e.g., Canva or similar) are beneficial.
- Fluency in English; knowledge of Arabic is a plus.