We are looking for a motivated B2B Sales Representative with experience in the Food & Beverage (F&B) industry to join our team and grow our business client portfolio.
You will be responsible for building long-term partnerships with business clients, generating new accounts, and driving sales growth across your assigned territory, while ensuring a high level of service and client satisfaction.
Key Responsibilities:
-Develop and manage a portfolio of B2B clients, including restaurants, cafés, hotels, catering companies, and distributors (Horeca)
-Prospect and acquire new business accounts to expand market share
-Achieve and exceed monthly and quarterly sales targets
-Conduct client visits, product presentations, and tastings for decision-makers such as owners, chefs, and purchasing managers
-Prepare quotations and negotiate pricing, payment terms, and supply agreements
-Process orders accurately and coordinate with logistics to ensure timely delivery
-Follow up on collections and ensure clients stay within agreed credit terms
-Monitor market trends, competitor pricing, and client needs
-Handle client inquiries, complaints, and after-sales follow-ups professionally
-Maintain accurate records of sales activities, pipeline, and client data
-Prepare regular sales reports and forecasts for management
-Collaborate with marketing and operations teams on promotions and new product launches
Qualifications:
-Bachelor's degree in Business, Marketing, Hospitality, or a related field
-2–4 years of B2B sales experience in the F&B industry
-Established network within the Horeca and F&B distribution market is a strong plus
-Proven track record of meeting or exceeding sales targets
-Strong negotiation, communication, and relationship-building skills
-Good understanding of pricing, margins, and credit terms
-Proficiency in MS Office; experience with CRM systems is an advantage
