Job Description:We are looking for a Performance Manager with strong e-commerce experience to lead the planning, execution, and optimization of data-driven digital media campaigns.
Working closely with the Media Director, the Performance Manager will develop full-funnel strategies that connect media investment to measurable commercial outcomes, including online revenue, customer acquisition, ROAS, and conversion growth. The role requires a strong combination of strategic media planning, hands-on platform expertise, analytical thinking, client management, and team leadership.
Key ResponsibilitiesStrategy & Media Planning
- * Work with the media director and develop performance marketing strategies aligned with client business goals.
- Lead media planning, budget allocation, forecasting, and channel mix.
- Build full-funnel strategies across awareness, consideration, and conversion.
- Identify opportunities across audiences, platforms, creatives, and campaigns.
- Stay updated on new media platforms, products, and industry trends.
Campaign Management & Performance
- * Oversee campaign setup, execution, optimization, and performance.
- Manage campaigns across Meta, Google Ads, TikTok, Snapchat, YouTube, Programmatic, and other relevant platforms.
- Monitor KPIs including ROAS, CPA, CAC, revenue, conversions, CTR, CPC, CPM, reach, and frequency.
- Identify performance gaps and implement optimization strategies.
- Ensure effective budget pacing and media efficiency.
Client Management
- * Manage day-to-day relationships with key client stakeholders.
- Lead performance reviews, status meetings, and planning discussions.
- Present campaign performance, insights, and recommendations to clients.
- Proactively identify business challenges and provide solutions.
- Manage timelines, deliverables, expectations, and escalations.
Reporting & Analytics
- * Lead weekly, monthly, and campaign performance reporting.
- Analyze performance across platforms, audiences, creatives, and products.
- Translate data into clear insights and actionable recommendations.
- Ensure accuracy and consistency across reporting and analytics.
- Support measurement, attribution, and tracking initiatives.
Team Leadership
- * Manage, mentor, and develop junior and mid-level team members.
- Allocate tasks and ensure timely delivery of key outputs.
- Review team performance and provide regular feedback.
- Drive accountability, collaboration, and knowledge sharing.
- Act as the escalation point for campaign and operational challenges.
Cross-functional Collaboration
- * Collaborate with analytics, trading, and finance teams. Manage & initiate invoicing operations on VD
- Work with platform partners to identify growth and optimization opportunities.
- Coordinate delivery across multiple campaigns, markets, and stakeholders.
- Support new business pitches, strategic proposals, and growth initiatives.
Requirements
- * At least 5 years of experience in performance marketing, preferably within a media, advertising, or digital agency.
- Proven experience managing performance campaigns for e-commerce brands or online retailers.
- Strong hands-on experience with Google Ads, Meta Ads Manager, and other relevant performance platforms.
- Experience with Shopping campaigns, Performance Max, dynamic product ads, product catalogues, and product feeds.
- Strong understanding of full-funnel media planning and e-commerce metrics, including ROAS, revenue, CPA, CAC, and conversion rate.
- Experience with GA4, conversion tracking, attribution, and performance reporting.
- Strong analytical, client-management, presentation, and team-leadership skills.
Location:Beirut
Brand:Iprospect
Time Type:Full time
Contract Type:Permanent
