alist is one of the leading influencer marketing platforms in the GCC, connecting 50,000+ vetted content creators with 3,000+ brands through our technology-driven platform, alist.ae.
We facilitate creator partnerships, influencer campaigns and high-quality creator content for some of the region's most exciting brands, including Google, YouTube, Dunkin', Uber, Papa Johns, Bioderma, STARZPLAY and more.
As we continue to grow across the GCC and internationally, we're looking for a Performance Marketing Specialist to join our marketing team and take a hands-on role in driving alist's digital acquisition and paid media performance.
This is an execution-focused role working closely with the Marketing Manager to plan, launch, manage, optimize and report on paid media campaigns, with a strong focus on Meta Ads and Google Ads.
What You'll Be Doing
üöÄ Paid Media & Performance Marketing ‚Äî Core Responsibility
- Assist in planning, building, launching and managing Meta Ads and Google Ads campaigns from start to finish (B2B focus)
- Develop campaign structures based on different objectives, audiences and stages of the customer journey
- Manage campaigns focused on lead generation, creator acquisition, brand awareness and business acquisition
- Develop and test different audiences, targeting strategies, creatives, copy and campaign formats
- Monitor campaign performance regularly and identify opportunities for optimization
- Continuously optimize campaigns based on performance data, audience behaviour and conversion results
- Manage and allocate advertising budgets effectively across campaigns
- Troubleshoot underperforming campaigns and implement strategies to improve results
- Conduct A/B testing across creatives, audiences, messaging and landing pages
- Track key performance metrics including CPL, CPA, CTR, CPC, conversion rates, ROAS and overall campaign ROI
- Prepare regular performance reports and clearly communicate results, learnings and recommendations to the Marketing Manager
- Ensure campaigns are properly tracked and measurable
- Stay up to date with changes across Meta, Google and the wider digital advertising landscape
ü§ù Influencer & Creator Marketing
- You may be required to support creator acquisition and campaign initiatives when required
- Research and identify relevant creators for alist and client campaigns
- Assist with creator outreach and relationship management
- Support larger campaigns and projects for major clients including Google and YouTube
- Work alongside the marketing team on creator-focused acquisition campaigns and initiatives
üé® Content & Social Media ‚Äî Supporting Responsibility
- Monitor social media channels, comments, DMs and relevant trends
- Assist with filming and/or producing short-form content when needed
- Help identify creative concepts that can also be tested across paid campaigns
üíº Campaign & Marketing Projects
- Support the Marketing Manager across key campaigns, launches and initiatives
- Assist with client-facing marketing projects and high-volume campaign periods
- Participate in relevant industry events, seminars and workshops where required
- Contribute ideas across the wider marketing strategy and identify opportunities for alist to grow
What We're Looking For
We're looking for someone who is performance-driven, analytical, proactive and commercially minded, with a strong understanding of how paid media can be used to generate measurable business results. We're also looking for a great team member, a good attitude, and a hunger to strive for more.
Required:
- 2-3+ years of hands-on experience in digital/performance marketing
- Strong, proven experience managing Meta Ads and Google Ads
- Demonstrable experience planning, launching, optimizing and reporting on paid campaigns
- A proven track record of delivering measurable results through paid media
- Strong understanding of audience targeting, campaign structure, creative testing and budget optimization
- Comfortable working with campaign performance data and making data-driven decisions
- Strong understanding of key performance metrics such as CPL, CPA, CTR, CPC, conversion rate and ROAS
- Experience with lead-generation campaigns and conversion-focused advertising
- Strong reporting and analytical skills
- Excellent communication and organizational skills
- Ability to independently manage multiple campaigns and deadlines
- A proactive mindset and willingness to take ownership of performance
Nice to have:
- Experience in influencer marketing, creator marketing or a digital agency environment
- Experience with Google Analytics, Google Tag Manager or Looker Studio
- Experience working with technology platforms, marketplaces or fast-growing companies
- Experience in the UAE/GCC market
Most Importantly
We're not looking for someone who simply knows how to "run ads."
We want someone who understands why a campaign is performing, why it isn't performing, what should change and how to turn advertising spend into measurable growth. We want someone excited to work with us and our 3,000+ brands.
Before You Apply
This role is fully remote and the salary is AED 3,000 per month. Please apply only if that works for you, so we are not taking up your time or ours.
When applying, please include any examples of previous Meta and/or Google Ads campaigns you have personally managed, including:
- Campaign objective
- Approximate budget/spend
- Results achieved
- Key performance metrics
- Your specific role and contribution
We're particularly interested in candidates who can demonstrate tangible results from campaigns they have personally managed.
