Objective: Manages and optimizes Debbane Saikali Group’s digital marketing activities across its companies and channels. The role supports content creation, campaign execution, social media, paid media, websites, email marketing, and performance reporting to strengthen visibility, engagement, traffic, and measurable business results.
Main Accountabilities:
- Develop content calendars aligned with brand objectives, campaigns, and audience interests.
- Create engaging digital content, including social media posts, stories, reels, short-form videos, captions, and campaign-related materials.
- Handle hands-on content production, including photography, video shooting, basic editing, and adaptation for different digital platforms.
- Plan, execute, and monitor digital marketing activities across social media, search, display, email, websites, and other relevant digital channels.
- Monitor digital performance, campaign budgets, reach, engagement, traffic, conversions, and other agreed KPIs; prepare reports with actionable insights and recommendations.
- Coordinate with the Graphic Designer and relevant teams on creative assets, formats, adaptations, and deadlines.
- Support website content updates, landing pages, banners, and campaign rollouts, coordinating with technical teams when required.
- Support email marketing and newsletter execution, including database preparation, segmentation, campaign setup, testing, deployment, and performance tracking.
- Monitor audience behavior, competitor activity, platform developments, and digital trends to identify opportunities for improvement.
- Ensure all digital content and activities comply with relevant brand guidelines, approved messaging, and platform best practices across Group companies.
Qualifications:
- Bachelor's degree in Advertising & Marketing, Graphic Design, Multimedia, or a related field
- Proven experience in digital marketing, social media management, content creation, paid media, or a related role.
- Hands-on knowledge of digital advertising and analytics platforms, including Meta Ads Manager and Google tools; familiarity with LinkedIn advertising is an advantage.
- Strong creative skills with a good eye for visual storytelling, photography, and video production.
- Practical experience in shooting, editing, and producing short-form video content, particularly reels and social media stories.
- Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
Location: Zouk Michael
