About The Company
ECG Brands is a fast-growing leader in the construction franchise industry with over 35 franchises across Canada. Through our flagship brands - Rydel Roofing & Siding and Deckify - we specialize in building and scaling high-performing businesses, taking new markets from startup to over $1M in revenue within their first year.
About The Role
The Social Media Manager is a creative, detail-oriented, and platform-savvy role that is responsible for the management of ECG Brands social media platforms across both brands - Rydel and Deckify - as well as ECG itself. You'll work directly with the VP Marketing and the Content & Community Lead to develop and implement strategy that increases brand awareness, fosters engagement, provides customer service, and supports lead generation for each of the 3 brands that marketing supports.
As a franchisor, ECG Brands currently supports more than 35 franchise locations across the Rydel and Deckify brands, but this role would be limited to management of the corporate accounts (i.e., currently 4 main platforms per brand - Facebook, Instagram, YouTube, LinkedIn, & Reddit) and general, limited support for the franchises that will be starting their own Meta accounts in 2027. The franchise-specific Meta accounts will live inside our Meta Business Portfolios but their day-to-day operations will be the responsibility of each franchise.
This is a role for someone who loves working with social media and understands how to use each platform to achieve business goals. If you are excited by the opportunity to create content, analyse its performance, test new iterations, and work with a team who is very driven to succeed, this position could be for you.
Key Responsibilities
Platform Management & Scheduling
- Schedule and publish content using Zoho Social across Facebook, Instagram, and YouTube according to the content calendar
- Maintain platform profiles and ensure brand consistency across all accounts
- Create or manage platform-specific automations to improve posting efficiency and reduce manual errors
- Stay current on platform updates, algorithm changes, and emerging content formats
Content & Copy
- Write conversion-focused copy that is aligned with each brand’s services and material details and brand voice
- Work with the Content & Community Lead & Multimedia Designer to create iterations of existing videos for testing purposes (e.g., Instagram trial reels)
- Create static visual content using Canva as needed
Content Calendar
- Maintain and update the content calendar in Notion in collaboration with the Content & Community Lead
- Track scheduling status across brands and franchise locations, flagging delays or conflicts proactively
- Ensure appropriate content coverage for seasonal themes, manufacturer or material highlights, franchise events, or other important topics
Community Management
- Monitor and moderate comment threads and DMs across all platforms including LinkedIn & Reddit
- Escalate issues, complaints, or special requests to the Content & Community Lead
- Help maintain a positive, on-brand presence in every community interaction
- Create or update contacts in our CRM as needed
Franchise Support
- Create easy-to-follow guides based on best practices for account management or content creation in partnership with the Content & Community Lead and the VP Marketing
- Provide platform-specific technical support to franchise teams as needed, helping them to properly manage their accounts
- Review franchise accounts to ensure adherence to brand guidelines
What We're Looking For
- 3+ years of experience managing social media accounts in a professional capacity
- High English proficiency (i.e., C1, C2) with basic reading and writing ability in French
- Foundational knowledge of Facebook, Instagram, Reddit, and YouTube — their best practices, content types, placement specs, community norms, and policies
- Strong written and verbal communication skills
- Basic understanding of design fundamentals (e.g., good use of whitespace, visual hierarchy, etc.) and experience with design tools like Canva
What Makes You a Great Fit
- Detail Oriented and Process-Driven: You can rely on and improve systems to stay organized so nothing falls through the cracks
- Collaborative: you work well with a remote team across time zones and take direction clearly
- Self-Sufficient: once you understand the workflow, you can execute with minimal oversight
- Cool, Calm, and Collected: Comfortable with a fast-moving content calendar that covers a wide-range of services and products; able to respond to negative feedback in a way that respects the individual’s opinion while upholding the brand’s integrity and values
- Ownership: You are driven to understand your role and its expectations so you can own it and work independently to achieve goals
Nice to Have
- Experience with Meta Business Portfolios, Notion, Zoho CRM, and Zoho Social
- Experience in home improvement or construction industries
Position Details:
- Type: Hybrid or Fully-Remote (Based in Lebanon - Current office is in Aley)
- Salary: $1200 USD/month to start
- Medical Insurance
- Supportive and collaborative work environment
- Position would start with a 3-month probationary period in which specific performance expectations would be set
