Company: Meta Production
Location: Mtaileb, Lebanon
Employment Type: Full-time | On-site
About Meta ProductionMeta Production is a creative studio specializing in content creation for digital and e-commerce brands, with a core focus on photography and videography.
We produce high-quality product and lifestyle content that helps businesses showcase their products, strengthen their digital presence, and drive customer engagement. By combining creative direction, content production, and digital marketing, we help brands build stronger online identities and achieve measurable business results.
Role OverviewMeta Production is looking for a results-driven E-Commerce & Performance Marketing Manager (Media Buyer) to manage and scale online sales through paid advertising campaigns and e-commerce growth strategies.
The ideal candidate has hands-on experience in media buying, campaign management, audience targeting, budget optimization, and performance analysis. They should understand how to turn creative content into high-performing advertisements and generate measurable sales and revenue.
This role requires someone who understands both the creative and analytical sides of digital advertising, working closely with our photography, videography, and creative teams to develop, launch, test, and optimize advertising campaigns.
Key Responsibilities
1. Media Buying & Paid Advertising
- Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram).
- Manage advertising budgets and allocate spending to maximize ROAS and overall profitability.
- Develop audience targeting strategies, including prospecting, retargeting, and lookalike audiences.
- Monitor campaign performance and make continuous adjustments to improve results.
- Scale successful campaigns while controlling acquisition costs.
2. Campaign Strategy & Optimization
- Develop performance marketing strategies based on business objectives and sales targets.
- Create and execute A/B testing strategies for creatives, audiences, ad copy, and campaign structures.
- Analyze campaign performance, identify weaknesses, and implement optimization strategies.
- Develop promotional campaigns, retargeting strategies, and customer acquisition initiatives.
- Understand the customer journey and optimize campaigns to improve conversion rates.
3. E-Commerce Growth & Sales
- Manage and optimize e-commerce sales channels and online storefronts.
- Monitor online sales, conversion rates, average order value, and customer acquisition costs.
- Identify opportunities to increase revenue through upselling, cross-selling, and promotions.
- Work on improving product listings, landing pages, and the overall shopping experience.
- Coordinate with relevant teams to ensure smooth order processing and customer experience.
4. Creative & Content Collaboration
- Work closely with photographers, videographers, and creative teams to develop high-performing advertising content.
- Identify winning creative concepts, formats, hooks, and messaging for paid campaigns.
- Provide creative briefs and feedback based on advertising performance.
- Understand how product photography, video ads, UGC, and storytelling contribute to campaign performance.
5. Analytics & Reporting
- Track and analyze key performance indicators (KPIs), including:ROAS (Return on Ad Spend)
- CPA (Cost per Acquisition)
- CPC (Cost per Click)
- CTR (Click-Through Rate)
- CPM (Cost per 1,000 Impressions)
- Conversion Rate
- Revenue and Sales Growth
- Prepare regular campaign performance reports.
- Use data to identify growth opportunities and improve advertising profitability.
Qualifications & Requirements
- * Proven experience in media buying and managing paid advertising campaigns.
- Strong hands-on knowledge of Meta Ads Manager (Facebook and Instagram Ads).
- Experience creating, managing, optimizing, and scaling advertising campaigns.
- Strong understanding of campaign objectives, audience targeting, retargeting, and conversion optimization.
- Knowledge of ROAS, CPA, CTR, CPC, CPM, and other advertising performance metrics.
- Experience managing advertising budgets and optimizing spending for profitable growth.
- Understanding of e-commerce business models, online sales funnels, and customer acquisition strategies.
- Ability to analyze campaign data and make strategic, data-driven decisions.
- Good understanding of advertising creatives, video ads, product photography, and ad copy.
- Familiarity with Google Ads, TikTok Ads, Google Analytics 4, and tracking tools is a plus.
- Knowledge of pixels, conversion tracking, and basic event tracking is highly beneficial.
- Strong communication, organizational, and problem-solving skills.
- Ability to work on-site in Mtaileb, Lebanon.
What We Are Looking ForWe are looking for someone who doesn't simply know how to boost posts, but understands how to build advertising strategies, manage campaigns professionally, analyze performance, and generate actual sales.
The ideal candidate is:
- Results-oriented and passionate about digital growth.
- Analytical, creative, and commercially minded.
- Comfortable managing multiple campaigns and projects simultaneously.
- Proactive in testing new strategies, creatives, and audiences.
- Focused on performance, profitability, and measurable results.
If you know how to turn advertising budgets into profitable sales and have a passion for e-commerce growth, we would love to hear from you!
