Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
We are hiring a Digital Paid Media Executive. Responsible for working with clients, suppliers, and cross-functional agency teams to deploy paid digital media campaigns on META, Google (search, banners, and YouTube) and TikTok. This is a full-time, on-site role. The Candidate is expected to manage end-to-end campaign including campaign setup, audience building and keyword research, uploading ad creative, day to day management of accounts, daily, weekly and monthly ad account optimizations, monitoring performance on ads and adjusting actions, analyzing and optimizing performance campaigns against set KPIs and reporting on campaign performance. The role involves internal and external communication as well as analyze campaign performance, optimize, measure against KPIs and report. Duties and Responsibilities
- Manage and deploy effective integrated paid media plans on META, Google and TikTok including campaign setup, audience building, deployment, campaign optimization, performance analyses and reporting.
- Day to Day management of campaigns includes, daily, weekly, and monthly ad account optimizations.
- Document campaign evolution to monitor overall performance and identify best practices and present account reviews internally as well as to clients.
- Explore new opportunities to optimize campaigns more efficiently and effectively.
- Work internal teams and clients to understand the client's business objectives, target audience and marketing strategy.
- Proofread ad copy before campaign deployment.
- Adjust media schedules, manage, and monitor budgets and update internal teams and clients on campaign performance.
- Manage advertising budgets and maintain accurate records of spend.
- Create monthly Paid Media reports with analysis of performance of campaigns along with strategic recommendations for continual improvement.
- Other duties as assigned by management.
Skills and Qualifications
- 3 years agency experience in digital media department focused on paid media deployment across multiple social platforms with solid understanding of digital and social media matrices and plans.
- Deep knowledge of the social media landscape across all social platforms’ features, formats, and technology
- Excellent knowledge of META Business Manager, Google Ads, TikTok Ads Manager, Google Analytics, and Other Tracking Software.
- Excellent understanding of online metrics, campaign implementation, optimization, and reporting.
- Strong mathematical and analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the paid media campaigns.
- Knowledge in using GSuite Products
- Experience working with a cross department team.
- Excellent communication skills
- Highly Organized with attention to detail and capacity to work effectively under pressure and with tight deadlines.
- Strong spoken and written English skills, fluency in spoken Arabic, French is a plus
- A keen learner and committed to your own development.
