Nabat Organic is one of the leading manufacturers and distributors of natural, healthy, and certified-organic foods in the Lebanese and Levant market, with over two decades of history. We produce a growing range of staples and healthy products, sold through modern-trade retail and our own direct-to-consumer channel.
As we build our marketing team, we are looking for a Digital Marketing Executive to own our online presence. This is a hands-on role: you will run our e-commerce store, digital campaigns, and online marketing calendar, and help grow our direct-to-consumer business in Lebanon and new markets.
The role
Reporting to the Marketing Manager, the Digital Marketing Executive is responsible for the e-commerce store, the online marketing calendar, paid media, social media, and CRM. You will work closely with the graphic designer, sales, customer service, and external agencies to grow online sales and build the brand digitally.
Key responsibilities
E-commerce & Shopify
• Manage the Shopify store day to day, including product listings, pricing, content, and inventory sync.
• Plan and run collections, bundles, and seasonal promotions to improve conversion, average order value, and repeat purchases.
• Coordinate with delivery and customer service on orders, issues, and returns.
Online marketing calendar & content
• Build and run the monthly online marketing calendar across social media, website, email, and WhatsApp, aligned with retail promotions, seasonal moments, and product launches.
• Brief the graphic designer and external agencies, and manage deliverables and deadlines.
• Publish and schedule content, manage comments and messages, and monitor trends and competitors.
Performance marketing & CRM
• Plan, launch, and optimise paid campaigns on Meta, Google, and TikTok, managing budgets, audiences, and creative testing.
• Set up and maintain tracking, including pixels, conversion events, and analytics.
• Run email and WhatsApp campaigns and automated flows (welcome, abandoned cart, post-purchase, win-back), and grow the customer database.
Reporting & budget
• Produce a monthly performance report covering online sales, traffic, ad performance (ROAS, CAC), and audience growth.
• Track digital spend against budget and recommend where to scale or cut.
Position requirements
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Certifications such as Meta Blueprint, Google Ads, or Shopify are a plus.
• Experience: 3 to 5 years of digital marketing experience, ideally in e-commerce, FMCG, or food & beverage.
• E-commerce: Hands-on experience running a Shopify store or a similar platform.
• Performance marketing: Proven results managing paid campaigns on Meta and Google; TikTok experience is a plus.
• Language: Fluency in English and Arabic; French is a plus.
• Location: Based in Lebanon; office location in Beirut.
Skills and qualities
• Data-driven, with proficiency in Google Analytics, Meta Ads Manager, Shopify reports, and Excel.
• Highly organised, able to manage several channels, campaigns, and deadlines at once.
• Self-starter who can work independently and help build a new team.
• Good eye for content, with basic skills in writing captions and editing short videos (e.g. Canva, CapCut).
• Experience with email and WhatsApp CRM tools (such as Zoko or Klaviyo) is a plus.
• Genuine interest in healthy, natural, and organic food.
