Role Overview
We are looking for a creative, organized, and proactive Social Media & Community specialist to manage the day-to-day social media presence and online communities of our portfolio of brands. The role covers content planning and execution, creative coordination, community management, UGC and influencer collaborations, Google Business presence, and performance monitoring across multiple brands.
Key Responsibilities
Social Media & Content
- Develop and manage monthly social media calendars across Instagram, TikTok, Facebook, and other relevant platforms.
- Create engaging content ideas aligned with each brand's positioning, campaigns, launches, promotions, and key occasions.
- Stay on top of social trends, formats, sounds, and content opportunities that can increase reach, engagement, and traffic.
- Prepare clear creative briefs and coordinate with designers/content creators to ensure assets are delivered on time and according to brand guidelines.
- Develop captions, hashtags, hooks, CTAs, Stories, Reels/TikTok concepts, and other social copy.
- Schedule and publish approved content and maintain updated profiles, bios, links, highlights, and account information.
UGC & Influencer Management
- Identify and build relationships with relevant influencers, micro-influencers, food bloggers, reviewers, and UGC creators.
- Coordinate product/food seeding, communicate briefs and expectations, and follow up on content creation and posting.
- Build and maintain a database of creators and collaborations.
- Collect and organize UGC for potential reuse across brand channels.
- Track collaboration results and identify creators and formats worth repeating.
Community & Reputation Management
- Monitor and respond to comments, DMs, mentions, tags, and customer interactions across social platforms.
- Engage proactively with followers while maintaining each brand's tone of voice.
- Monitor customer feedback and sentiment, escalating complaints or sensitive issues when required.
- Encourage positive reviews and customer-generated content.
Google Business & Online Presence
- Create and manage Google Business Profiles for all relevant brands and locations.
- Keep locations, opening hours, contact details, menus, links, photos, and descriptions accurate and updated.
- Monitor and respond to Google reviews and escalate recurring customer issues when necessary.
Performance & Reporting
- Monitor key metrics including reach, engagement, views, follower growth, profile visits, traffic, and top-performing content.
- Provide regular performance summaries and recommendations to improve future calendars.
- Monitor competitor activity and identify new content and engagement opportunities.
Key Performance Indicators (KPIs)
- On-time delivery and execution of social calendars
- Organic reach, engagement, views, and community growth
- Quantity and quality of UGC and influencer collaborations
- Community response time and quality
- Google Business Profile accuracy and review management
- Ability to identify and capitalize on relevant trends
- Quality and consistency of content across brands
Required Skills
- Experience in social media, content creation, digital marketing, or community management.
- Strong understanding of Instagram, TikTok, Facebook, Google Business Profile, and current social trends.
- Strong copywriting, communication, and relationship-building skills.
- Good understanding of short-form video and social-first content.
- Strong organization, follow-up, and attention to detail.
- Ability to manage multiple brands, calendars, creators, and deadlines simultaneously.
- Experience in F&B, hospitality, FMCG, lifestyle, or consumer brands is a plus.
Reporting Line
The Social Media & Community specialist reports directly to the Account specialist and works closely with the Design, Marketing, Operations, and Brand teams.
