About the Role
FalakCart is looking for a results-driven Media Buyer to manage and optimize paid advertising campaigns across multiple digital platforms. The role will be responsible for campaign planning, performance optimization, tracking, budget allocation, and creative performance analysis.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Meta, Google, TikTok, Snapchat, LinkedIn, and X.
- Develop Media Buying Plans, including budget allocation, forecasting, and performance targets.
- Monitor campaign performance and optimize based on key performance indicators.
- Set up and maintain accurate campaign tracking and measurement.
- Work with GA4, GTM, Conversion API, and server-side tracking.
- Conduct A/B testing and analyze creative performance to improve campaign results.
- Evaluate campaign data and provide actionable insights and recommendations.
- Manage and work directly with advertising accounts and Business Managers.
Requirements
- 2–3 years of experience in Media Buying, preferably within an agency, e-commerce, or technology environment.
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, LinkedIn Ads, and X Ads.
- Strong knowledge of GA4, GTM, Conversion API, and server-side tracking.
- Experience developing Media Buying Plans with forecasting and budget allocation.
- Strong analytical skills with solid understanding of campaign performance metrics.
- Experience in A/B testing and creative performance analysis.
- Very Good command of Arabic and English.
- Strong attention to detail and a results-oriented mindset.
What You'll Get
- Direct access to advertising accounts and Business Managers.
- Opportunity to manage multi-platform campaigns and significant advertising budgets.
- A dynamic environment within a growing e-commerce business.
