Location: tixity headquarters, Beit Meri, Lebanon
Job Type: Full-time
Experience Level: Minimum 3 years
About tixity
tixity is an innovative live event ticketing solution that simplifies and enhances the ticketing experience for both businesses and customers.
Position Overview
We are looking for a results-driven Digital Media Specialist to plan, manage, and optimize campaigns across multiple channels. The ideal candidate combines strong analytical skills with a creative approach to reaching the right audiences and improving campaign performance. They will manage paid media, organic social, email, SEO, and measurement, with results judged by tickets sold, conversion rate, and cost per action.
Key Responsibilities
- Plan event campaigns and manage budgets across Meta, Google Search, Performance Max, YouTube, TikTok, Snapchat, and LinkedIn.
- Test creative, audiences, and channel mix; shift spend toward campaigns driving ticket sales.
- Write and schedule platform-specific social content, manage agreed community channels, and report on organic performance.
- I want you ti Build Mailchimp campaigns and automations, including segmented on-sale, abandoned cart, and post-event journeys.
- Carry out keyword research, technical SEO audits, onsite improvements, and work to improve event discovery in AI assistants.
- Implement and troubleshoot tracking in GA4 and Google Tag Manager, including pixels, Meta Conversions API, and consistent UTMs.
- Maintain dashboards and report monthly on ticket sales, conversion rate, and cost per action by event and channel.
- Work directly with promoters to understand each event and adjust campaigns as sales progress.
Required Skills and Experience
- Minimum 3 years of hands-on digital marketing experience across paid and organic channels, with a focus on sales results.
- At least 4 years of hands-on digital marketing experience across paid and organic channels, with a focus on sales results.
- Strong experience with Meta Ads Manager and Google Ads, including Search and Performance Max.
- Working knowledge of GA4, Google Tag Manager, conversion tracking, and UTM tagging; able to diagnose tracking issues.
- Hands-on technical and offsite SEO experience, including site audits, link building, keyword tracking, and proficiency with SEO tools such as SEMrush and Google Search Console.
- Experience with Mailchimp or a similar email platform, including segmentation and automation.
- Ability to own budgets, explain optimization decisions, and write clear social copy and client reports in English.
- Strong communication, organization, and problem-solving skills.
Preferred Qualifications
- Experience in ticketing, live events, hospitality, or campaigns with fixed sales deadlines.
- Experience with TikTok or Snapchat Ads and GCC markets.
- Familiarity with advertising on ChatGPT and how emerging AI channels can help reach new audiences and drive ticket sales.
- Experience using Claude to build comprehensive reports, custom artifacts, and comparative benchmarking.
What We Offer
- Competitive salary and benefits.
- Direct client contact and ownership of campaigns.
- Collaborative and inclusive work culture.
- Opportunities for professional growth and development.
- Flexible working hours
How to Apply
Please send your resume and a cover letter to careers@tixity.com.
We look forward to hearing from you!
