Role Purpose
Support the execution of marketing initiatives across Lebanon and Jordan, with a focus on performance marketing, campaign management, customer engagement, marketing technology, analytics, and AI-enabled productivity.
Key Responsibilities
Performance Marketing
- Own the planning, execution, and optimization of paid media campaigns across key digital platforms (Meta, Google, LinkedIn, YouTube, etc.).
- Manage campaign budgets, targeting, bidding, retargeting, conversion tracking, and performance optimization.
- Drive media strategy through testing, reporting, channel recommendations, and support for in-house media buying capabilities
Marketing Operations
- Manage customer communications and customer journey programs across key touchpoints and lifecycle stages.
- Coordinate campaign execution, performance reporting, and stakeholder engagement across business and technical teams.
- Lead cross-functional initiatives focused on customer experience, mobile app adoption, and digital transformation
AI & Innovation
- Utilize AI tools to enhance content creation, campaign management, reporting, research, and productivity and Identify opportunities to automate marketing processes and improve operational efficiency.
- Stay current on emerging digital marketing and AI trends and recommend relevant applications.
Education & Professional Development
- Bachelor’s degree in Marketing, Communications, or a related field.
- Relevant certifications in Digital Marketing, Performance Marketing, Analytics, AI, or related disciplines are highly desirable.
- Demonstrated commitment to continuous learning and staying current with LLM tools, digital marketing, and emerging technology trends.
Required Experience
- 4+ years of experience in digital, performance, or integrated marketing.
- Proven hands-on experience managing paid media campaigns across Meta, Google, LinkedIn, and other digital channels.
- Media agency experience with strong expertise in campaign planning, execution, optimization, and performance reporting.
- Experience managing marketing budgets and delivering lead generation, customer acquisition, or conversion objectives.
- Strong practical use of AI tools to enhance marketing effectiveness and productivity.
- Experience in insurance, financial services, telecom, banking, or other regulated industries is an advantage.
- Strong project management and stakeholder management skills, with the ability to manage multiple priorities in a fast-paced environment.
Technical Skills
Required
- LLM tools, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- Campaign tracking, attribution, and analytics, Marketing reporting
Preferred
- Salesforce Marketing Cloud (SFMC) and Adobe Analytics
