Digital Marketing Specialist
Location: Jbeil, Lebanon
Employment Type: Full-Time
Industry: Real Estate Development & Construction
About the Role
We are looking for a creative, energetic and hands-on Digital Marketing Specialist to manage and grow the digital presence of our real estate development company.
This is not a desk-only marketing position. The role requires someone who enjoys being on the ground, regularly visiting our construction sites, capturing project progress, creating engaging content and transforming what is happening across our developments into strong digital stories.
Key Responsibilities
Manage and develop the company’s presence across Instagram and other relevant digital platforms.
Create, manage and maintain the company’s Instagram page and content calendar.
Regularly visit active construction sites to capture photos and videos of project progress.
Shoot and edit Reels, Stories, posts and short-form video content.
Develop creative concepts showcasing our projects, construction progress, architecture, locations, views and lifestyle.
Write clear and engaging captions and project-related content.
Maintain consistent branding and visual identity across digital channels.
Create and update basic marketing materials for individual projects.
Coordinate professional photography, videography and drone shoots when required.
Monitor social media engagement, reach and performance.
Stay current with social media trends, formats and content opportunities.
Support digital advertising and lead-generation campaigns when required.
Coordinate with management and the sales team to promote available properties and new developments.
Build and maintain an organized digital library of project photos, videos and marketing assets.
Candidate Profile
We are looking for someone who is:
Creative, proactive and digitally minded.
Highly familiar with Instagram, Reels, Stories and current social media trends.
Comfortable shooting quality photos and videos using a smartphone or camera.
Able to edit short-form video and social media content independently.
Comfortable visiting active construction sites regularly.
Organized and capable of managing several projects and content schedules simultaneously.
Able to work independently and turn ideas into finished content without constant supervision.
Fluent in English and Arabic; French is an advantage.
Interested in real estate, architecture, construction, design and lifestyle content.
Previous experience in real estate, architecture, construction, hospitality or lifestyle brands is an advantage but not mandatory.
Experience
Approximately 1–3 years of relevant experience in digital marketing, social media or content creation is preferred.
A university degree in Marketing, Communications or a related field is an advantage, but creativity, digital skills and a strong portfolio are more important to us than qualifications alone.
Application
Candidates should submit:
CV
Portfolio or examples of previous content
Links to Instagram/TikTok accounts or brands they have managed
Examples of Reels or videos they have personally created
We are looking for someone who can create, shoot, edit and execute — not simply manage marketing from behind a desk.
